Milan: The Latest Architecture and News

Named one of ArchDaily’s Best New Practices of 2024, (ab)Normal is redefining the boundaries of contemporary inspiration, architecture, and design. This Milan-based interdisciplinary studio, led by architects Mattia Inselvini, Davide Masserini, and Luigi Savio, aims to seamlessly merge architecture, product design, and creative direction into a cohesive practice. Founded in 2017 alongside Marcello Carpino, (ab)Normal's work spans various domains, including art, culture, design, interiors, and fashion. Their projects traverse multiple scales and formats, moving between the virtual and tangible, ephemeral and permanent, speculative and commercial, while integrating iconic elements with nods to popular culture and focusing on the implications of technological progress. Acting as Creative Director for the built environment, (ab)Normal operates across scales and formats, moving between the virtual and tangible, ephemeral and permanent, performative and static.

In 2001, Apple issued its Retail Store Manifesto, proclaiming its ambition to use retail to convince people that “Macintosh offers a much simpler, richer, and more human-centered computing experience” despite retail stores being unpopular among technology companies at the time. This vision has shaped Apple’s unique approach to retail, transforming its stores into environments beyond shopping. Since the inception of its first store, Apple has redefined the retail experience, emphasizing customer engagement and education and creating a community around its products. The stores “have become the embodiment of the Apple lifestyle.” This is done through products displayed on tables for easy access and mid-height furniture clusters in an open plan to foster interaction and visual orientation within the more prominent “Apple community.”

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This year's Milan Design Week brought together designers, architects, producers, and key figures from the design world. The events were divided between the Salone del Mobile at Rho Fiera, a trade fair with over 1950 exhibitors, and Fourisalone, featuring various events across Milan. With numerous installations throughout the city and a wide range of events, conferences, and debates, Milan Design Week stands as one of the most significant design-focused events worldwide. For architects, this represents an opportunity to not only exchange ideas but also to actively contribute through collaborations and explorations across disciplines.

This year, many internationally recognized architects have entered collaborations with furniture and light design companies, exploring the intersection of design and architecture. Despite the change in scale, many of these products reflect the recognizable architectural language of their designers, offering an insight into the principles that guide their practice. In addition to aesthetic explorations, many of the products selected are tackling important themes of interest, from the need to develop more sustainable materials with a reduced carbon footprint, to the potential impact of new technologies such as artificial intelligence.

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Videos

The 62nd edition of the Salone del Mobile at Rho Fiera brought together designers, architects, producers, and prominent figures from the design realm. With more than 1950 exhibitors, the six-day event, running from April 16 to 21, 2024, emphasized conviviality, well-being, and sustainability. Designed with a human-centric approach, incorporating neuroscience principles to enrich visitor interaction, Salone del Mobile is revolutionizing the future of fairs.

On-site during the event, ArchDaily had the opportunity to speak with Cristian Catania, Senior Architect and Project Director for Reinventing Fairs at Lombardini22, responsible for revamping Salone, about the primary changes in the fair’s layout and the implementation of neuroscience approaches in conceptualizing the exhibition spaces.

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A global and cosmopolitan city, Milan is an uncontested mainstream fashion and economic center, widely coveted by worldwide visitors. The second most populated city in Italy, it hosts some of the world's major fashion and design-related events. Milan also houses prestigious educational institutions, many of which are renowned for heritage and conservationist specialties. Its cultural and design relevance cannot be understated as more and more creators are relocating and setting up shop in this booming creative hub.

The city's most recognizable tourist attractions are the renowned gothic Duomo di Milano, Santa Maria delle Grazia, or the Galleria Vittorio Emanuele II, amongst other classical and baroque sites. Milan also houses some of the boldest and most experimental modern and contemporary buildings that highlight the marriage of the beautifully crafted and often ornamental heritage with the modern, post-modernist, and contemporary monuments that make up its unique style.

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