Aluminum Chain Facade Disney Glamour Store / SRA Architectes – Etienne Jacquin. Image Courtesy of Kriskadecor
In highly-curated environments such as Disneyland Paris, architecture operates under a different set of expectations. Buildings are not only required to perform, they must also communicate, often instantly. Within this context, the facade becomes a visual marker that can serve as a threshold, mediating light, air, and perception. One strategy that has gained traction in this setting is the use of semi-opaque envelope systems. Neither fully transparent nor entirely enclosed, these facade systems introduce depth and variability.
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Dornbracht Madison fittings for Brenners Park-Hotel & Spa in Baden-Baden. Image Courtesy of Dornbracht
During renovation projects, replacement is often preferred over refurbishment. Used fixtures are removed, new products specified, timelines secured. Particularly in hospitality projects, where closures are costly and operations are tightly scheduled, installing new components appears to be the most reliable solution. It is faster, easier to coordinate, and aligns with established workflows. Refurbishment operates differently. It requires careful dismantling instead of disposal, evaluation instead of substitution, and trust in the quality of what is already there. It introduces complexity into a process designed for efficiency.
The recent renovation of Brenners Park-Hotel & Spa in Baden-Baden demonstrates that under the right circumstances, this additional effort can become a deliberate architectural strategy for similar projects, especially when the original materials were never intended to be temporary.
Spaces of retreat continue to offer fertile ground for unbuilt exploration, revealing how architecture can support rest, reflection, and immersion in nature amid shifting environmental and cultural conditions. In this Unbuilt edition, submitted by the ArchDaily community, the selected projects assemble a diverse range of proposals that reconsider hospitality through the lens of refuge. These works position accommodation not as spectacle or excess, but as spatial frameworks shaped by landscape, climate, material restraint, and shared experience.
Across distinct geographies, from Southeast Asian hillsides and Indonesian coastlines to African wilderness, Alpine terrain, Middle Eastern landscapes, and North American forests, the proposals demonstrate varied architectural responses to sensitive sites. They include elevated structures that hover lightly above steep ground, temporary lodge systems embedded in remote ecologies, reconstructed mountain shelters grounded in memory and reuse, courtyard-centered communal stays shaped by lifestyle cultures, contemplative desert retreats, and inclusive woodland camps designed for accessibility and environmental balance.
Amid countless questions, reflections, and debates about rethinking what a hotel can be, current hotel architecture faces growing complexities that span user experience, environmental responsibility, and the relationship with local context. Contemporary hotel design shows a clear—and increasingly prominent—intention to blend seamlessly and harmoniously with its surroundings, building a sense of identity that responds to local cultures, traditions, and character. The interconnection with nature, along with the reinterpretation of hotels as spaces for engaging with their surroundings, creates a direct relationship that expands their boundaries beyond the history and origins of the many practices that have shaped—and continue to define—their local characteristics and philosophy of life.
In a time when many hotels are designed to look like destinations, the real challenge is to design hotels that grow from their destination. But how can large-scale urban projects be integrated into sensitive landscapes without overpowering them? How is it possible to build with density while preserving a sense of intimacy and create identity in places that already carry strong local character?
Architects and designers around the world are pushing the boundaries of modern design, and Corian® Solid Surface is being bent, curved, and twisted to help them realize their boldest visions.
In hospitality spaces, for example, every surface has the potential to shape a guest's experience from the first invitational moment. Visionary designers are using their talents to convey the story of a place, the emotion of an aesthetic, and the essence of a brand. With the right material, we can profoundly influence how a space feels and functions for guests, using everything from sleek, welcoming reception counters to soothing spa-like shower escapes to soaring backlit sculptural panels as our canvas.
Spaces of hospitality are a mirror to how different cultures articulate generosity, care, belonging, and identity. In busy city settings, this is reflected in hotels, service systems, and curated amenities that directly shape the visitor experience. These spaces translate care into measurable forms, where success is correlated with efficiency, luxury, and brand identity.
In contemporary architecture, hotel design is no longer defined solely by luxury and accommodation. Instead, it is becoming a platform to explore questions of identity, ecology, and cultural meaning. Beyond providing rooms and amenities, hotels today aim to create immersive experiences that connect travelers to local traditions, landscapes, and communities. In this curated selection of unbuilt hospitality projects, submitted by the ArchDaily community, speculative and competition-winning proposals offer a glimpse into the future of hospitality, where sustainability and storytelling are as central as comfort and style.
This edition of Architecture Now brings together projects that explore how architecture is reshaping global gateways, cultural destinations, and urban living. SOM's design for a new Arrivals and Departures Hall in Austin and Scott Brownrigg's Heathrow West proposal highlight the airport as a civic threshold, while Kerry Hill Architects' three-tower precinct in Brisbane emphasizes public space and subtropical landscapes in high-density housing. Zaha Hadid Architects' beachfront tower in Florida extends Miami's sculptural coastal tradition, and Pharrell Williams and NIGO's Japa Valley Tokyo introduces a temporary cultural district blending art, hospitality, and retail. Together, these initiatives reflect how infrastructure, lifestyle, and design intersect to define contemporary urban experience.
Cafés in museums and galleries do more than provide convenience — they have become an essential part of today’s cultural experience. As Claire Bishop explains in her idea of the “expanded aesthetic experience,” cultural spaces now include hybrid environments that encourage new ways of engaging, socializing, and reflecting. In this context, cafés are not just places to rest; they extend the visit on both sensory and symbolic levels, offering moments of interaction and contemplation in carefully designed settings. By blending architecture, art, and hospitality, they help create immersive and welcoming atmospheres — a concept already hinted at by Brian O’Doherty, who viewed exhibition spaces as an integral part of the artwork itself.
SL500 Sliding Door System. Image Courtesy of ASSA ABLOY
Throughout history, doors—and later automatic doors—have served a far greater purpose than merely marking an entrance or exit. They define thresholds, guide the flow of movement, and subtly shape the way people interact within a space. We can trace their evolution back to the 1st century, when Heron of Alexandria devised a steam-powered door—an early example of technology merging with architecture. Since then, contactless automatic door systems have incorporated technological advancements that enhance operation and redefine their role within buildings. Today, they are integrated across a range of building types and scales, acting as transitional elements that enhance comfort, energy efficiency, and the overall quality of indoor spaces.
https://www.archdaily.com/1029498/the-greener-future-of-automatic-door-systems-a-shift-in-design-and-performanceEnrique Tovar
On the occasion of Design Week 2025, Gessi transforms Casa Gessi Milano into an experience of Haute Culture, placing personal well-being at the center. A longstanding presence in the international design scene, Gessi continues to embody a vision of innovation, wellness, and refined aesthetic sensibility. Since its inauguration in 2012, this iconic space on Via Manzoni has become a distinctive meeting point where creativity, elegance, and experimentation exist in dialogue.
Coffee culture continues to thrive in the contemporary world, with a noticeable shift from the dominance of chains & franchise stores to a growing market for prosumer coffee. As more and more coffee consumers become prosumers, individuals who both produce and consume, they are turning coffee-making into a hobby, even a ritual, and are expecting coffee shops to keep up. Consumers are becoming more knowledgeable, paying close attention to the source and type of beans, brewing methods, and equipment. They also appreciate the design of coffee machinery, not just for its functionality but for its aesthetics, efficiency, and space management. This surge in interest, especially in Asia, has led to changes in coffee shops' operations. Many individual coffee shops, responding to the rise in consumer spending power and interests, are motivated to focus on creating unique, immersive experiences for an ever-growing marketable audience.
Architecture has long been understood as a powerful tool for shaping the physical environment and social dynamics within it. However, its potential to foster social equity is often overlooked. Empathy-driven design invites architects to approach their work not only as creators of space but as facilitators of human connection and community well-being. This approach centers on understanding people's lived experiences, struggles, and aspirations — particularly marginalized communities — and responding to their needs through thoughtful, inclusive architecture. It goes beyond aesthetics and functionality, instead focusing on creating spaces fostering dignity, accessibility, and social equity. By prioritizing empathy, architects can design environments that uplift communities, address disparities, and create inclusive spaces that promote positive societal change in a tangible, human-centered way.
Biosphere at Treehotel / BIG. Image Courtesy of BIG
Today's population lives in large, vibrant, and sometimes chaotic cities. That’s why the most popular options involve escaping to natural settings such as remote forests, tropical jungles, or pristine beaches when choosing places to take a break from daily responsibilities and routines. For those seeking to disconnect completely from city life while staying closely connected to nature, small-scale hotels, cabins, and lodges are excellent options. Whether it’s a private vacation home or a cabin hotel, these accommodations are designed to make their natural surroundings their most important asset, allowing the buildings to blend seamlessly into the landscape.
New developments, companies, start-ups in the real estate industry are transforming perceptions and needs around home ownership and rental experiences. In a society where home ownership is attributed to personal success, innovations in the residential rental market seek to enhance the appeal of renting. Evolving consumer needs are resulting in a trend of exclusive, community-focused living models. This shift is redefining how people view their living spaces, interact with their communities, and perceive the value of their homes.
Büro Ole Scheeren’s latest project, Scenic City Towers, is currently under construction in the Shenzhen Bay Super Headquarters Base in China. This design for JD.com's new offices seeks to emphasize “in-between” spaces that blend the social fabric of urban life with nature, proposing a new model for working. Situated in Shenzhen’s Nanshan district, a booming business and financial area, the headquarters will join a community of global corporations around it.
Architecture praxis has traditionally focused on customized, project-based services – a well-established model continually favored by industry professionals. While this approach yields remarkable built environments, it struggles to achieve scalability and longevity. The architectural industry has shown little interest in exploring alternative practices, processes and business models, considering that the traditional mode is equally vulnerable to market cycles as other industries are. Bespoke design solutions, the cornerstone of conventional practice, make standardizing processes and scaling services challenging. This focus also leads to fragmented workflows among firms and stakeholders. The stability and establishment of traditional practices can breed a risk-averse culture, hampering disruptive innovations within the industry.
Airbnb has undoubtedly disrupted the hospitality industry, inspiring an ecosystem of companies leveraging the sharing economy such as co-living startups. While these companies have achieved impressive financial success, they have been purported to produce problematic effects at the scale of the city. Airbnb, in particular, is alleged to have driven an increase in rental prices in cities already grappling with housing affordability challenges. Much like the case of Uber's impact on urban mobility, Airbnb's rapid growth has caused significant challenges for local governments, demanding comprehensive regulation and a re-evaluation of its functioning at the city scale.
