This article is the fifth in a series focusing on the Architecture of the Metaverse. ArchDaily has collaborated with John Marx, AIA, the founding design principal and Chief Artistic Officer of Form4 Architecture, to bring you monthly articles that seek to define the Metaverse, convey the potential of this new realm as well as understand its constraints.
Science fiction writers inspire us with bold and provocative visions of the future. Huxley, Orwell, Assimov, and Bradbury easily come to mind. They have imagined great advances in technology and oftentimes predicted shifts in social structure that were a result of the human need to open Pandora's Box. A large part of the charm and allure of science fiction is the bold audacity of some of these predictions. They seem to defy the laws of nature and science, and then, faster than you might have thought, the spectrum of human inventiveness makes it so.
Lo-tech Augmented Reality. Image Courtesy of James Corbett
Augmented reality (AR) software has been a common feature in professional design toolkits for a while. But the recent release of Apple’s Vision Pro glasses shows the mixed-reality wearables sector is making serious inroads in consumer markets too, as one of the world’s biggest names in consumer design and technology enters the market.
A major reason for the immense hype surrounding Apple’s foray into AR/VR hardware, however, is the decision to position it as ‘spatial computing.’ By taking the complexity of augmented reality, and using it to heighten a familiar consumer sector – personal computing – the Cupertino-based brand has simplified the whole experience, widening its understanding and appeal.
On June 5, Apple launched Apple Vision Pro, a new type of spatial computer that uses augmented reality goggles to allow users to experience a blend between the digital and physical worlds. The device promises to offer its users an infinite canvas for apps, larger and more immersive than traditional displays, while allowing them to stay present and connected to others. It features visionOS, the first spatial operating system to create this new way of interacting with digital content. Previous concepts like the metaverse have promised to transform the way we experience digital worlds, with architects taking the opportunity to delve into the design of restriction-free virtual spaces. Could this new device bring new ways of experiencing three-dimensional spaces, to better integrate architecture with digital environments?
When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless other factors that make a Starbucks look like a Starbucks. Textures, materials, shapes, colors, layouts, furniture, and lighting all contribute to the experience of being in a branded environment. These elements are replicated globally to create an identifiable image. As economic patterns change, brands are looking at extending their identities into spatial experiences in order to better engage with their customers in their daily lives.
Last week, Apple opened its largest store in Europe, housed inside Rome’s 19th century Palazzo Marignoli. Designed by Foster+Partners, Apple Via del Corso celebrates the historic building by revealing its 1890s murals, frescos, and graffiti works from the 1950s, hidden from view for decades. The project creates a juxtaposition between the historical layers, the artwork and the signature minimalist aesthetic of Apple stores.
At first glance, it seems that Apple's strong retail design has derived from consistent design. But since Steve Jobs opened the first AppleStore in 2001, the brand has changed its store and lighting design concept five times. Thereby change appears as a central factor when a brand grows and expands internationally. For each period Apple developed sophisticated details and has strived for the perfect sky in their store - a smart strategy to enhance naturalness and sustainability.
For technology companies, image is everything. Whether it be the latest iPhone, the newest Slack interface, or the latest Uber app update, these multimillion-dollar giants strive daily to keep the user engaged, and to keep their image young, current, and cutting edge. Invariably, this need to be noticed transcends the digital screen, and manifests in the architecture of the offices where this innovation takes place.
Across the world, from Dublin to Tel Aviv to Tokyo, the workspaces of the world's largest tech companies are redefining how offices are designed, aided by leading architects such as Foster + Partners, Snøhetta, and Gehry Partners. While our recent article on solutions for flexible home offices reflects on strategic functionality and individual expression, the 30 workspaces below dedicate themselves to collaboration and inspiration through a play on scales, color, shapes, and unexpected fixtures.
Foster + Partners have completed the new Apple Aventura store in Miami, Florida. Designed to embody the city's openness, the project features an undulating vaulted roof that is reminiscent of the city’s nautical roots. The building's materiality and flow are inspired by the region’s Art Deco buildings as the new two-level store responds to the light, culture and climate of Florida.
Tech giant Applehas announced plans to build a $1 billion campus in Austin Texas, along with smaller facilities in Seattle, San Diego, and Culver City. The Austin plans, images of which have not been released, will see the creation of at least 5,000 jobs in the Southwestern city as house prices in the San Francisco Bay area begin to discourage creatives from Silicon Valley.
Max Mekhovnikov, The Walls Technology. Moscow, Russia. @thewallstechnology. Image via Morpholio
Can tablets help architects better conceive and execute their designs? If you’re skeptical, you’re not alone. To a certain extent, architects are still unsure if meaningful work can be created on an iPad. As the novel of virtual reality wears off, it’s worth asking if portable augmented reality is the push forward that will combine the best of traditional and digital architectural technology. So beyond their utility as lightweight, untethered screens, what can tablets offer the professional architect?
Apple has released new details about their MacBook Air, Mac Mini and iPad Pro. The MacBook Air has finally gotten the long-requested Retina Display, and the design has new features like its Touch ID fingerprint sensor. The broad redesign also extends to the new iPad Pro, where the design nearly gets rid of the bezel that has traditionally wrapped around the sides of the screen and Apple's Face ID facial recognition technology has been included in the tablet for the first time ever.
Want to get the most of your Apple Pencil in Trace? Today, Rome Prize winner Javier Galindo, is going to show you a few features that will make your Trace drawings sing.
The store is defined by a dramatic waterfall which surrounds the entrance while forming the backdrop to a large outdoor amphitheater. Piazza Liberty is the first Apple Store to be constructed in Italy following their retail design collaboration with Foster + Partners.
https://www.archdaily.com/898994/foster-plus-partners-milan-apple-store-opens-to-the-public-with-dramatic-waterfall-entranceNiall Patrick Walsh
The revised scheme has been the result of workshops involving Fed Square Management, the Victorian Government, the City of Melbourne, and Apple, with input from Donald Bates, chair of architectural design at the University of Melbourne.
https://www.archdaily.com/898830/foster-plus-partners-revises-design-for-apples-melbourne-store-following-pizza-hut-pagoda-backlashNiall Patrick Walsh
First Prize: Photography by Massimo Graziani, Italy. Image Courtesy of IPPAWARDS
The iPhone Photography Awards (IPPAWARDS) has announced the winners of the 2018 edition of the annual competition. Founded in 2007, the same year as the release of the first iPhone, IPPAWARDS is the first and longest running iPhone photography competition. Now in its 11th year, the awards continue to select the best images taken by iPhone, iPad or iPod touch from a variety of categories including Landscape, Animals, People, Still Life and Architecture.
This year’s architecture category was won by Massimo Graziani from Italy for a shot “Rampage,” taken at the Via Allegri in Rome. Second prize was awarded to KuangLong Zhang from China with an image of one of the oldest mosques in Iran, while third prize went to Nasra Al Sharji from Oman with an early-morning shot of the Burj Khalifa in Dubai.
https://www.archdaily.com/898570/the-best-architectural-iphone-photos-of-2018-revealed-by-ippawardsNiall Patrick Walsh
Apple Store, Sands Cotai Central, Macau - exterior at night with the cube illuminated and bamboo planting framing the entrance with people. Image Courtesy of Nigel Young, Foster + Partners
Foster + Partners has published photographs of their recently-opened Apple Store in Macau, intended as a “new oasis of calm” against the city’s buzz and excitement. The store, opened on June 29th, was designed in response to a brief calling for “an inviting, contemplative space, where technology, entertainment, and arts come together to make a positive contribution to the city.”
A shot of the Apple Park Visitor Center. Image Courtesy of Foster + Partners
Apple’s unwavering love for glass and seamless edges is one of the reasons designers flock in masses to purchase their products. But that aesthetic has caused a bit of a snafu at the company’s new Foster+Partners-designed headquarters in Cupertino, where employees are running into the highly transparent glass walls at an alarming rate.
_Nigel_Young-_Foster___Partners_Westlake.jpg?1576163568 "Apple Store Westlake, Hangzhou / China. Architecture: Foster + Partners. Image: © Nigel Young")
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