At first glance, it seems that Apple's strong retail design has derived from consistent design. But since Steve Jobs opened the first Apple Store in 2001, the brand has changed its store and lighting design concept five times. Thereby change appears as a central factor when a brand grows and expands internationally. For each period Apple developed sophisticated details and has strived for the perfect sky in their store - a smart strategy to enhance naturalness and sustainability. Sober flush mount luminescence The first generation of store-in-store concepts started with a grid of square luminous ceiling panels thus introducing the distinctive ceiling appearance for Apple stores. At this stage, the white luminous ceiling panels are reminiscent of a cloudy sky. This design strategy can hardly be interpreted as a visionary for fancy computers, but rather as an expression of retro design, conjuring up memories of the fluorescent lighting when the modern corporate workplace started in America in the 1960s. However, when companies needed to communicate values like sustainability, the lack of daylight turns into a serious problem.
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