In 2018, OMA opened the Fondazione Prada in Milan, Italy, housed within a former gin distillery established in 1910. The project which includes a statement facade cladded in 24-carat gold leaf and camouflaged mirrors, comprises the renovation of seven buildings in the Largo Isarco industrial complex on Milan’s southern outskirts, making the foundation neither a preservation project nor a new architecture. Recently, photographer Bahaa Ghoussainy captured the infamous structure in his new architectural photo series.
AMO: The Latest Architecture and News
Architecture and Fashion: YSL at Mies van der Rohe’s Neue Nationalgalerie and AMO/OMA’s Set Design for Prada
Architecture and fashion share an interesting interplay in the formation of cultural expressions and identities. Both disciplines can become vehicles for creativity at different levels. Architecture is often described as the “third skin” of humans, while clothes represent the second skin, highlighting somewhat similar functionality of protecting the body while also allowing for self-expression and individuality.
The relationship between architecture and fashion can also be seen in the shared design principles, such as form, proportion, human scale, and materiality. More than a simple background for runway shows, architecture can contribute to setting the atmosphere, becoming a source of inspiration, and orienting the movement through space. Collaborations between architects and fashion houses, such as the renowned partnership between OMA/AMO and Prada, further blur the boundaries between the two disciplines, demonstrating the myriad of interconnections between the two creative fields.
The term ‘Architect’ can be open to interpretation much like the reverence of an Artist. However, the universally recognized definition of the role is regarded as one who designs and plans buildings, a key member in terms of building construction. Architecture as a profession presents itself as a very diverse occupation. As an Art and Science in every sense, it offers insight into a vast range of subjects that can be applied to a range of different ventures.
Often Architecture students are offered with such a rigid path, constrained with these short-sighted ideas that an Architect must follow a particular direction to flourish in the field. When in fact it is interesting to note the vast opportunities that arise when given opportunity to diversify. Here are the Architects that have branched out and become successful fashion designers …
Continuing its long-lasting collaboration with Prada, OMA’S research and design branch AMO created a cinematic scenography for the brand’s 2022 Fall Winter Menswear show. Yellow carpeting envelops the hall of Deposito at Fondazione Prada, reimagined as a theatrical setting with olive-green theatre chairs and stage lighting. In juxtaposition, sci-fi looking metal-clad tunnels bathed in neon lights emphasize “the uncanny relationship between the theatrical and technological atmospheres”.
OMA's research and publication branch AMO has taken over the fences of the United Nations Headquarters in New York for a public exhibition showcasing a follow-up of the 2020 Countryside, The Future project. Curated by Rem Koolhaas and Samir Bantal, director of AMO, Countryside at the United Nations, invites reflection and public discussion on the topics of agricultural innovation, ecological change and food production in anticipation of the UN Food Systems Summit taking place in September 2021.
Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.
Trentini Spaces and Design have created a new platform for design discussions, the first talk show for architects and designers on Zoom - Trentini Talk Show.
The first season of the show is hosted by Vēsma K. McQuillan, an architect and a professor from Kristiania University College in Oslo.
Every week, an internationally recognised professional in their field will be invited to discuss current topics in architecture and design. The first episode of the show will be Isolation: a Time For Reinvention, where together with Vēsma various topics will be discussed, namely the current situation in Oslo, the question of the
AMO, the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas and led by Samir Bantal, has announced a recent research collaboration with Volkswagen. Focused on rural areas and the countryside, the partnership will look into the future of rural mobility, through a first conceptual study on electric tractors.
Opening in February 2020, the Solomon R. Guggenheim Museum is showcasing an exhibition by Rem Koolhaas and AMO, the think tank of the Office for Metropolitan Architecture (OMA). Entitled Countryside, The Future the exhibition seeks to investigate urgent environmental, political, and socioeconomic transformations in the nonurban areas.
The Museum of Contemporary Art Chicago is presenting an exhibition devoted to the work of the ultra-modern, genre-bending artist and designer Virgil Abloh. Titled “Virgil Abloh: Figures of Speech” the immersive space has been curated by the Museum's Chief Curator Michael Darling, and Samir Bantal, a director at OMA’s research wing, focusing on the creative process and collaborative work of Abloh who is redefining fashion, art, and design.
“We’re a Possibilities Company”: Keely Colcleugh on Communicating the Future of the Built Environment
Architecture is defined by stories. It’s through visualization and communication of ideas that we construct new environments. Trained as an architect, Keely Colcleugh is a designer with a range of experience across the fields of architecture, graphic design, film, and visualization. In 2009, she founded Kilograph with a desire to combine leading edge visualization techniques with animation, interactive design, graphics, and branding. Now Keely is the CEO of a growing creative agency with offices in Los Angeles and Spain.
In an exclusive interview with ArchDaily, Keely talks about her transition to communication design, her love for Los Angeles, and how the art of visualization continues to evolve.
OMA's research and design practice AMO has opened True Me, the studio's first exhibition design in China. Built in the 798 Art Factory in Beijing, True Me explores modern selfie-culture and modes of self-representation through art and media. Organized by App developer Meitu and the Beijing Contemporary Arts Foundation, the exhibition features artworks by Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, Chen Tianzhuo, teamLab, and Theodore Bradley. Celebrating the launch of Meitu’s new logo, the exhibition extends AMO’s interest in studying visual culture.