For their latest fashion show scheme for Prada, AMO has gone “back to basics.” Envisioned for the fashion house’s 2017 Fall/Winter Collection, “Continuous Interior” borrows from domestic design, taking the form of a series of curving wooden partitions paired with ordinary materials and emblematic furniture pieces to create a stage that speaks to the importance of authenticity in the political climate of today.
OMA, led by partner Ippolito Pestellini Laparelli, have been chosen as the "Creative Mediators" for the 12th edition of Manifesta, which will be held in Palermo in 2018. The practice will assemble an interdisciplinary team to investigate the role of governance in the Italian city, and address how contemporary urban centers are affected by tourism, gentrification, migration and climate change. They will also work "with specialists from the fields of contemporary art, sociology, music, cinema and architecture" to develop a series of "interactive, interdisciplinary, performative and artistic interventions."
Next Month, architecture will be hitting the mainstream media, as Bjarke Ingels has been selected to grace the cover of the September 2016 edition of WIRED UK. Titled “THINK BIGGER,” the issue will also feature profiles and stories from architects and designers Tom Dixon, Neri Oxman, David Adjaye and Rem Koolhaas. A Condé Nast Publication, the magazine focuses on the effects of science and technology on topics including design, architecture, culture, the economy, politics and philosophy.
At the recently concluded Moscow Urban Forum, Renier de Graaf shared his opinion on a range of topics, from UK’s Brexit and the EU identity to OMA’s work in Russia, particularly in shaping the recent growth of Moscow. De Graaf is a partner at OMA and as director of the firm’s Think Tank, AMO, he produced The Image of Europe, an exhibition hoping to portray a “bold, explicit and popular” European Union. Thus, it comes as no surprise that De Graaf, along with Rem Koolhaas, is particularly outspoken about the recent events within the European Union.
Architectural practice requires a degree of intimacy and insight into complex sets of forces. While building is architecture’s bread and butter, it’s not always the best format to make a statement. It’s sometimes not even the most appropriate language to respond to a brief. Volume spoke with Reinier de Graaf of OMA/AMO about how research and media can become a vessel for political agendas.
In the latest scenographic set for Prada's fashion collections, AMO have created a set "conceived as a stratification of architectures" – Total Space. Remnants from previous shows sit around the periphery of the room creating a foundation and aesthetic background for the house's 2017 Spring/Summer collection. A linear structure, which sits centrally and divides the room, is designed to "amplify its perceived proportions."
"There is Much More at Stake Than Simply Being In or Out" – Rem Koolhaas Speaks Out Over a Potential EU 'Brexit'
In a recent interview with the BBC, Rem Koolhaas (OMA) has spoken out against the campaign seeking to remove the United Kingdom from the European Union, upon which the British people will vote in a referendum next week. Reflecting on his time spent at London's Architectural Association (AA) in the 1960s and '70s, Koolhaas fears that advocates for withdrawal may be looking at the past through rose-colored glasses.
If you look at the arguments to leave you can see this is a movement of people who want to fundamentally change England back into the way it supposedly was before.
Five acclaimed international guests join OMA/AMO's Reinier de Graaf and the students of the Berlage Theory Master Class for a final debate on With the Masses - Architecture and Participation this Friday Night. Expect new insights into Het Nieuwe Insituut's collection and new formats for vigorous debate designed by the students. With a.o. Françoise Fromonot, architecture critic and educator, Ricardo E. Bofill, architect, and Lucien Kroll, Atelier Kroll.
Volume is an "agenda-setting" quarterly magazine, published by the Archis Foundation (The Netherlands). Founded in 2005 as a research mechanism by Ole Bouman (Archis), Rem Koolhaas (OMA*AMO), and Mark Wigley (Columbia University Laboratory for Architecture/C-Lab), the project "reaches out for global views on designing environments, advocates broader attitudes to social structures, and reclaims the cultural and political significance of architecture."
Over the next six weeks Volume will share a curated selection of essays from The System* on ArchDaily. This represents the start of a new partnership between two platforms with global agendas: in the case of ArchDaily to provide inspiration, knowledge and tools to architects across the world and, in the case of Volume, "to voice architecture any way, anywhere, anytime [by] represent[ing] the expansion of architectural territories and the new mandate for design."
"AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide," says the OMA research studio.
When it comes to the modern-day fashion show, the internet has fundamentally changed the way audiences interact with models and designers, say OMA/AMO, arguing: "The assemblage of recorded impressions and digital reactions inserts itself into the once autonomous narrative of the fashion show. The statement of the collective spreads. The mass of fragmented instant data is uploaded and critiqued by a multitude of voices."
With their latest fashion show design for Prada, which was used to showcase the designer's upcoming fall/winter menswear collection in Milan yesterday, the firm sought to enhance this sense of public judgement. "This consumption of images is like a public trial, a contemporary transposition of the Auto-da-fé," explains their press release, referring to the ceremonies of public penance which took place in the Portuguese and Spanish Inquisitions in the 15th-17th centuries.
Now at the halfway point of the six month long World Expo in Milan, in which 145 countries are participating in a concentration of national spectacle surrounding the theme of "feeding the planet," Rotterdam's Nieuwe Instituut (HNI)—the centre for architecture in the Netherlands—is exhibiting an altogether more reflective display of national civic pride.
Rotterdam, which was blitzed and decimated during the Second World War, is a place well suited to host an exhibition whose underlying theme centres on the fragile, often precarious notion of national self-image. Following the war Rotterdam was forced to rebuild itself, carving out a new place on the world stage and reestablishing its importance as an international port. Now, seventy years later, Rotterdam is a very different place. In demonstrating just how delicate the construction of a tangible national identity can be this latest exhibition at the HNI offers up a sincere speculative base for self-reflection.
On Saturday, July 4, designer Prada and AMO—a research studio subset of OMA architecture—hosted The Miu Miu Club, a pop-up event, featuring dinner, a fashion show, and several musical performances in Paris, France.
Inside of the 1937 art deco Palais d-Iena, Paris’ current CESE government offices, the one-night event was held in the Hypostyle, using a scaffolding ring to create a “room within a room.” Strip lighting, metal grids, PVC sheets, and arrangements of luxurious furniture were also used to enhance the space.
With the opening of their Fondazione Prada building in Milan at the start of this month, OMA got the chance to show off a skill that they don't get the chance to use very often: preservation. In this interview with Kultur Spiegel, Rem Koolhaas talks at length on the topic, explaining that he believes "we have to preserve history," not just architecture, and arguing that the rise in popularity of reusing old buildings comes from a shift toward comfort, security and sustainability over the ideals of liberty, equality and fraternity. "The dimensions and repertoire of what is worthy of preserving have expanded dramatically," he says, meaning that "we shouldn't tear down buildings that are still usable." Still, he says, that doesn't mean we shouldn't tear down and start again in some cases - an entire Parisian district beyond La Défense, for example. Read the full interview here.
"Twenty-five years after the Berlin Wall’s demise, it is as though a large part of the twentieth century never happened," writes OMA principle Reinier de Graaf in his article for Metropolis Magazine "The Other Truth". "An entire period has been erased from public consciousness, almost like a blank frame in a film." Through the course of the article, de Graaf outlines how the West has rewritten the history of the cold war, erasing the "other truth" that existed for nearly half a century in East Berlin, the USSR, and other soviet-aligned states - a truth that we forget to our peril. It may not be immediately architectural, but the essay provides an interesting look into the political thoughts of de Graaf who, as the principle of one of architecture's most prominent research organizations in AMO, has an important influence on the profession's understanding of the wider world. Read the article in full here.
Last month, Prada introduced their latest Fall/Winter line not on a catwalk, but in an "Infinite Palace" of disorienting spaces designed by AMO. Continuing the partnership with OMA/AMO that has seen the creation of catwalks, 2009's Prada Transformer and even the soon-to-be-completed Foundazione Prada in Milan, the structure "simulates endless repetitions and symmetries," creating a unique fashion experience that "multiplies and fragments the show into a series of intimate moments."
In this video created and first published by Wallpaper* Magazine, the construction of this mysterious space is revealed, from the construction of the MDF framework and hidden lighting rigs, to the installation of the faux-marble furniture - all condensed to just over half a minute.
When first commissioned by Miuccia Prada and Patrizio Bertelli to design Fondazione Prada’s new space in Largo Asarco, OMA set out to “expand the repertoire of spatial typologies in which art can be exhibited and shared with the public.” The result, an “unusually diverse environment” staged within a historic 20th-century distillery south of Milan’s city center that goes beyond the traditional white museum box.
On Sunday, Prada ditched the classic runway to kickoff their 2015 Fall/Winter menswear line in a “disorienting landscape” designed by OMA’s research counterpart AMO. The partitioned catwalk transformed an exiting room inside the Fondazione Prada at Via Fogazzaro 36 in Milan into an intimate series of interconnected spaces affectionately referred to as “The Infinite Palace.”
“The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments,” described AMO.