A few months ago we informed you about a competition to re develop the massive “wedding-cake” style building at 425 Park Ave in NY, near Mies’ Seagram Building and SOM’s Lever House. The objective of the developer, L&L Holding, was to turn this project into the next iconic building of the city, and for that they invited a group of eleven renowned practices, including ten Pritzker laureates.
The shortlist was announced in October, and included OMA, Rogers Stirk Harbour + Partners, Zaha Hadid Architects and Foster + Partners, which was later announced as the winner of the competition a few weeks ago.
Over the last days, the presentations of the architects to the clients appeared on YouTube, and now we have the opportunity to see these interesting group of architects doing a fundamental part of their work. In the videos we see each architect using their own presentation style, either a PPT, video or just physical boards, connecting it to the practice’s research and discourse, projecting their passion about certain features of their projects and engaging with the client around their main objective: to turn this into an iconic project.
Four videos that take us further into how we understand projects, showing insights that we often don’t have access to, turning the competition into a particular moment of architecture this year.
Zaha Hadid Architects, OMA and Rogers Stirk Harbour + Partners presentations after the break:
L&L Holding Company, LLC, today announced that four of the world’s most acclaimed architecture firms – Foster + Partners (Lord Norman Foster), Rogers Stirk Harbour + Partners (Lord Richard Rogers), OMA (Rem Koolhaas) and Zaha Hadid Architects – are participating this week in the conceptual design phase of its architectural competition for a new office tower to be constructed at 425 Park Avenue in Manhattan.
In April of this year, L&L Holding invited 11 of the world’s most accomplished architects to express their interest in competing for the commission to design a new tower at 425 Park Avenue. Of those invited, nine firms chose to enter the competition. After careful deliberations, L&L Holding narrowed its list to the four selected firms, each of which is led by a Pritzker Prize-winning architect with extensive international experience and proven expertise in office tower design.
The architects and their teams have prepared and are presenting their conceptual designs this week for a 650,000 square foot tower that will be designed to high L.E.E.D. sustainability standards.
Architects: Rogers Stirk Harbour + Partners & Vidal y Asociados arquitectos
Location: Sevilla, Spain
Project Team: María Álvarez-Santullano, María Astiaso, David Ávila, Stephen Barrett, Almudena de Benito, Jean-Pierre Casillas, Pablo Codesido, Luis Colino, Eva Couto, Esther Crespo, Marta Cumellas, Ana Belén Franco, Jason García, Claudia García-Nieto, Isabel Gil, Lennart Grut, Ivan Harbour, Carolina Hernández, Amarjit Kalsi, Verónica van Kesteren, Juan Laguna, Carmen Márquez, Irene Méndez, Mariola Merino, Héctor Orden, María Ortega, Javier Palacios, Almudena Pérez, Bárbara Pérez, David Pérez, Naira Pérez, Sonia Pérez, Martina Rauhut, Richard Rogers, Irene Rojo, Roberta Sartori, Amelia Seisdedos, Gentaro Shimada, Simon Smithson, David Sobrino, Graham Stirk, Oscar Torrejón, Paloma Uriel, Josefina Vago, Laura Vega, Luis Vidal, Laura Villa
Client: Centro Tecnológico Palmas Altas S.A.
Quantity surveyor: D-Fine
Project Area: 96,000 sqm
Budget: $132,000,000 Euro
Design Year: 2005-2009
Construction Year: 2007-2009
Photographs: Víctor Sájara
Richard Rogers on the Maggie’s Center building, by The Architects’ Journal
This small buildings has a great inside/outside integration, given by the combination of several transparent planes and the independent roof, as you can see on the photos.
After the break, more photos by architectural photographer José Miguel Hernández Hernández, and a short video by AJ.