This article was originally published on Common Edge.
In recent months, two events have done more harm to the “brand” of architecture in the public’s perception than anything I’ve experienced in the 40 years that I have been in the profession.
First, there was the grand opening of New York City’s Hudson Yards, a massive $20 billion development on Manhattan’s far west side. This first phase opened after seven years of construction and included an obligatory gathering of “world class” architects—Kohn Pedersen Fox, Diller Scofidio + Renfro, SOM, The Rockwell Group—as well a folly by designer Thomas Heatherwick.
What could possibly go wrong?