
Its iconic existence was part of our collective memory of the city.
[I remember that as a child, riding in the car, looking at this building with its Coca-Cola sign was a sort of fascination. Beyond enjoying the eye-catching, circular red sign, it was the proportions and form of this peculiar building that welcomed you diagonally, like an embrace at the corner of this part of the city. Indeed, its scale was welcoming. Everything was lower in the Lima of yesteryear, and this was one of the tallest buildings. It could be glimpsed from afar, and for me personally, it was the sign that I was back home; since, despite being located in San Isidro, it crowned the border corner of Lince, my home. Thus, this building was always a threshold for me. I have no measure to define the size of this emotional urban void.]










































