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This article was originally published on February 1, 2018. To read about other iconic architectural projects, visit our Architecture Classics section.
With the exponential growth of São Paulo's population in the 1930s and the encouragement of the private construction market, several architects were invited to design buildings for diverse uses in the city center. Álvaro Vital Brasil and Adhemar Marinho were responsible for designing the Esther Building, an icon of the first phase of verticalization around Praça da República. [1]
In 1933, when the city surpassed the one-million-inhabitant mark, a considerable number of high-rise buildings began to be constructed. [2] As a result of urban demographic expansion and mass verticalization between the 1930s and 1940s, high rents and rising land values in the expanded downtown area triggered transformations in the residential and urban landscape. [3]












































