The evolution of retail design warrants a study of architectural practice in the digital realm. While physical commercial spaces have been the conventional center of shopping experiences, the emergent frontier of the metaverse—an interconnected network of virtual 3D environments—indicates an important shift in brand-consumer interactions. For architects, this liminal space presents a unique canvas, free from the material constraints that have traditionally molded design ideations. The metaverse is a new terrain where the architecture of imagination may be fully realized, inviting a reconceptualization of retail design possibilities.
Retail Store Design: The Latest Architecture and News
From Display Windows to Open Spaces: Different Solutions for Stores' Showcases
Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.
Uncommon Store / Atelier Archi@Mosphere
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Architects: Atelier Archi@Mosphere
- Area: 33 m²
- Year: 2021
FREITAG JEJU by MMMG / Schemata Architects + Jo Nagasaka
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Architects: Jo Nagasaka, Schemata Architects
- Area: 222 m²
- Year: 2020
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Professionals: Yigak Constructio
How Apple Strives for the Perfect Sky and Revives Cities
At first glance, it seems that Apple's strong retail design has derived from consistent design. But since Steve Jobs opened the first Apple Store in 2001, the brand has changed its store and lighting design concept five times. Thereby change appears as a central factor when a brand grows and expands internationally. For each period Apple developed sophisticated details and has strived for the perfect sky in their store - a smart strategy to enhance naturalness and sustainability.
Glass in Retail & Commercial Architecture: Texture, Brightness and Color
Nowadays, new technologies for the treatment of glass provide new ways to use this material in architecture. Applied indoors, specifically in retail stores, glass in its different textures, colors, finishes and levels of transparency can allow the unobstructed view of certain products, hide more private areas without blocking the passage of light, and attract the attention of customers as focal points, among many other uses.
Review below a selection of applications in commercial projects.