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Render: The Latest Architecture and News

The Future of Visualization May Be The Past

We deal with buildings every day. We sleep in them, work in them, live our lives using their accommodation. But like a song or a painting, a person usually helps create them, with those who use and build them, then the world receives that work. But before they are built, buildings are just ideas.

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A Series of Renders That Explore Three Unbuilt Projects of Frank Lloyd Wright

More than 60 years after his death, Frank Lloyd Wright's story remains relevant and arduously studied because of the great legacy he left to architecture. Considered the first truly American architect and the first superstar of his craft, Frank Lloyd Wright lives on through his buildings, his influence and his collective imagination. Surprisingly, more than half of Wright's 1171 architectural works were never erected.

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What Would the Unfinished Metlife North Building in New York Have Looked Like?

90Grados specialises in creating high-quality architectural renderings - and this time they present the virtual construction of a skyscraper that was left unfinished in New York after the Great Depression of 1929: the Metropolitan Life North Building.

The Perfect Render: Understanding and Mastering Rendering Techniques

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Rendering has become indispensable to most architectural offices. To understand how these images can assist during the design process, how they have evolved, and especially, what aspects should be considered to create an outstanding visualization of a project, we talked to Guilherme Bravin and Marcus Vinicius Damon, co-founders of Estúdio Módulo, and coordinators of {CURA}, an open architecture school focused mainly on architectural visualization.

Who Are We Making Hyper-Realistic Renders For?

The question may seem straightforward, but the answer can be very complex, leading to a whole series of issues related to the target audience of hyper-realistic architectural renderings, as well as to what their goals are.

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Rendering Styles: Different Techniques and How to Achieve Them

Renders are representations that can convey the three-dimensional aspect of a design through two-dimensional media, i.e., an image, providing a preview of how the project will look in the future. However, unlike what people often imagine, rendering is not always a realistic visualization of architecture.

Since it is a tool for visual communication, renderings can have different styles depending not only on the project itself but also on the specific targeted audience and, above all, on the identity of the architect or architectural firm responsible for the design.

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The Last Shall Be First: The Importance of Human Figures in Renders

In architecture, professionals must constantly deal with the challenge of representing a project clearly and understandably before it is built, making the space somehow more perceptible to people who are often not specialized in the field. Rendering is one of the most popular methods of three-dimensional representation among architects because it portrays the project more realistically. Reality, however, implies the presence of people and their ways of inhabiting spaces, which can be depicted through human figures, that must be coherent with the intended picture and interpretation of the architecture, the place it is located in, and the way it is inhabited.

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Do Architecture Visualizations Meet Our Expectations?

Many times I have not been able to decipher whether the video or the image I was looking at was real. In the same way, I had to convince friends or relatives —namely, people unfamiliar to the idea of the architectural render— several times that a building featured in a storefront advertisement or in a printed magazine was not real. There is no longer a gap —or limits— between hyper-realistic, computer generated visualization and reality itself. Are we reaching the limits of visualization of our spaces? Do our architectural visualizations meet our architectural expectations?

12 Post-Production Tutorials to Dramatically Improve Your Renders

In an era of great marketing efforts, in which architectural ideas increasingly seem to focus on hyper-realistic representation in an attempt to convince clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy, renderings become highly important in a project's presentation.

Because of this, every year there are new updates, as well as the launching of new software specialized in renderings, tools capable of achieving such impressive results that may lead to images being mistaken for photographs, thus blending the unreal with the notion of ultra-reality.

Call for Submissions: One Free Project During Lockdown

It is a challenging time for the industry.
Lots of architectural projects are being frozen or delayed indefinitely due to the global circumstances.

In MARTA we don’t want to stand back!
Within mutually beneficial we would like to push the situation and help both:
▪️architects — to push projects with inspiring images
▪️us — to create great artwork for the portfolio

We are offering to create up to 3 high-end visualizations of an architectural project for free.

To take part, please, follow the steps below:

1. Send us a small presentation of your project. Be simple and clear. You can send it to our mail hello@marta.pictures Or

Free Plugin Exports 360-Degree Images from SketchUp to be Seen in Virtual Reality

With the popularization of virtual reality and augmented reality, new ways of exploring architectural representations have become available to professionals and students. Immersion in three-dimensional digital models is increasingly common, whether through a computer screen, smartphone or VR headsets. In light of this reality, which seemed overly futuristic up until a few years ago, the online platform Tour Fácil has launched a free plugin that can view exported 360-degree images from SketchUp in virtual or augmented reality.

How to Use Lumion: Tutorials to Enhance Your Architectural Visualizations

If you are creating architectural visualizations through Lumion, the following tutorial can be of great use to you. These tutorials will maximize your output and teach you easy-to-master practical and technical tips.

Learn how to add objects, use lights, modify materials, and also create panoramic and 360° images, movies, and more.

We hope you enjoy the following videos.

What Should You Charge for an Architectural Rendering?

It's no secret that many architectural visualizers find themselves completely at a loss when trying to find clients and complete assignments on a recurring basis. No doubt you've lived this situation: after a brief negotiation, you finally give in and reluctantly get to work. You know your work is worth more than what you're charging for it, but you don't know how to avoid low rates. 

If you've never been sure about how much to charge for a render or a 3D model, we've designed a "short method" for determining your fees. With this, you will learn three strategies to price a 3D rendering or whichever other services you provide. To start, the root of the problem isn't your price, it's the lack of strategy in generating potential clients. Once you fix this issue, you will be able to charge standard prices that are in sync with the market and will allow you to work with dignity. 

Tutorials for Post Production Editing of Architecture Drawings in Photoshop

If you are trying to approach the representation of architecture through postproduction in Photoshop, the YouTube channel Show It Better can be very useful. The following tutorials allow you to maximize the effectiveness of photoshop by providing both technical and visual tips.

Here we have selected examples that address axonometric representation, plans, sections, elevations, diagrams, and others.

We hope you enjoy the following tutorials. What other kinds of drawing tips would you like to see? 

A Game Changer for Architectural Visualization

REinVR, Real Estate in Virtual Reality, is a Canadian company that uses advanced video game technology to create photo-realistic visuals and animation to beautifully showcase real estate projects that have not yet been built. REinVR is a industry leader in the Virtual Reality industry and is regarded as having the highest quality visuals of any company working in Virtual Reality. We spoke to founder Nathan Nasseri about the success of his firm, and his unique background in video game design and new home sales.