The digitisation of architecture and design projects has been going on for some time now and has increased even more, largely due to the global pandemic. To hear talk of the metaverse, the NFT or the digital twins seems to be commonplace at this time, when the digital economy is booming and where architects and designers who seek to move from the physical world to the virtual world are beginning to proliferate. But will virtuality be the future of architectural visualisation?
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For the past couple of years, the metaverse has been gaining prominence, prompting architects to consider its implications for our relationship with the physical environment and how can architecture contribute to this new virtual space. Architecture in the metaverse is no longer a fringe subject, having been embraced by established firms. "The metaverse is where much of the architectural action and innovation will be happening in the coming period," says Patrick Schumacher. Unbound from restraints such as physics, material properties and construction costs, the metaverse unlocked a new realm of architectural expression. The following looks at some of the various ways the profession engages with the expanding field of digital environments.
Metaverse is the name used to name an immersive, collective and hyper-realistic virtual environment, where people will be able to live together using 3D customized avatars.
It was coined by writer Neal Stephenson in his science fiction book “Snow Crash”, published in 1992. The work tells the story of “Hiro Protagonist”, a character who in real life is a pizza delivery boy, but in the virtual world – called metaverse in the story – is a samurai.
This week for the final Archdaily roundtable host Sara Kolata is being joined by Zaha Hadid Architects Principal Patrik Schumacher, Founder of the Techism Movement Krista Kim and an award-winning Hollywood and Silicon Valley media executive Joanna Popper to discuss ways Architects can benefit and profit from new digital opportunities in the Metaverse.
Michael Beneville opened his studio in the Flatiron district of New York City a decade ago. The renovated two-floor office has 20-foot-high ceilings, custom furniture, and a wall of arched windows that look out onto 19th Street. Beneville and his team haven’t been inside the studio together on a regular basis for months—at least not physically. The employees of the small creative studio, known for its design work on immersive experiences like Las Vegas’s mega–entertainment complex AREA15, are scattered across the country due to the pandemic, but they regularly gather in a virtual replica of the studio for meetings, sitting around a digital table, their avatars carrying digital cups of coffee.
Over the past year, NFTs have entered the realm of architecture, prompting conversations over the role of the profession in the future digital economy. From the design of digital real-estate to exhibitions and architecture events exploring its value for the practice and established architecture firms embracing the new medium, NFTs have been embraced by the profession as the promise of a new form of creative production. Discover a round-up of architecture's experiments with NFTs so far, together with a series of Archdaily articles shedding light on the topic.
Nike recently acquired RTFKT, a design studio that was founded in Jan 2020, and is known for its virtual “metaverse-ready sneakers and collectibles”. Metaverse land purchases are making headlines with multi-million dollar price tags. We’ve also seen mainstream adoption for NFT art this year and the sales are expected to surge to $17.7 billion by the end of 2021.
Beneath the hype and frenzy, we can spot a fundamental shift that unlocks a new creator economy. It provides the creators with direct access to the market, builds ongoing relationships with fans, and unites strangers in self-governed communities. In this article, we will discuss why every 3D designer/architect should embrace the Web 3.0 movement to adopt a new business logic and benefit from the creator economy in the metaverse?
Due to unexpected circumstances, The Tallinn Architecture Biennale announced a new winning proposal for its Installation Programme Competition: Fungible Non-Fungible Pavilion by iheartblob, a new "decentralized and systematic" approach towards architectural design which allows the community to be both designers and investors, contributing to a structure that evolves over time. TAB 2022 will take place during September – October 2022, with the opening week on the 7th–11th of September.
Imagine if a few years ago you woke up to the news that someone paid more than one million dollars for three plots of digital land next to famed rapper Snoop Dogg’s digital mansion. You’d probably ask yourself, “What is digital real estate, and why would someone pay for that?” Over the past year, there’s been a rush to buy properties, art, and land- but all of it exists in a virtual world called the metaverse. Although this world existed long before the pandemic, lockdowns propelled the online world to a new level, catching the attention of private buyers and brokerages alike who began to funnel tier money into this augmented reality. But how did this world emerge, what does the future hold, and can anyone join the virtual world?
OMA / Shohei Shigematsu, together with artists Charlotte Taylor and Nicholas Préaud, created a series of NFTs inspired by an underwater sculpture designed for the ReefLine project. Commissioned by Aorist for its climate-forward NFT marketplace, the video NFT Coral Arena unfolds a virtual narrative of the monument, simulating the evolution of the future physical artwork from an abstract object to being the support of an underwater ecosystem. The NFTs were unveiled during Miami Art Week, and proceeds from their sale will be donated for the completion of the ReefLine project.
Zaha Hadid Architects have presented "NFTism", a virtual art gallery at Art Basel Miami that explores architecture and social interaction in the metaverse. The gallery features spatial designs created by ZHA that focus on user experience, social interaction, and "dramaturgical" compositions, combined with MMO (massively multiplayer online game) and interaction technological services.
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You might have heard that Mark Zuckerberg wants Facebook to become a Metaverse Company, and earlier this year, Epic Games, the company that develops the Unreal Engine announced that it completed a 1 billion round of funding to support the long-term vision for the metaverse. Metaverse is definitely the hottest buzzword in the tech scene. In this article, we will briefly discuss what is Metaverse, who will build it, and most importantly why it matters for architects, and how can designers play a significant role in this upcoming digital economy?
Imagine yourself welcoming your colleagues to a business meeting at your home. The table is set next to the infinity pool, under the shadow of a huge curved metal structure reminiscent of Zaha Hadid's most audacious designs except for the complete absence of pillars. Hovering in the air, the roof completes an idyllic setting for this mansion on a rocky hillside. The house was recently acquired as an NFT and is digitally accessed via encrypted code. That's right, this is your virtual home. The physical one is a small 40m2 apartment in the center of one of the busiest and most polluted cities in the global south.
If someone tried to sell you a virtual building, would you buy it? That’s right- a virtual building. Not something that will ever be built in the physical world, or something you can occupy, but an image you can look at, or a video you could watch. This is exactly what’s being proposed as architecture enters the realm of NFTs (non-fungible tokens) that have taken the world by storm. And in the design profession, which continuously seeks to redefine what it means to be an architect, NFTs have big implications for the future of digitization and commoditization of the unbuilt environment.
Mars House designed in May 2020 by Artist Krista Kim, has become the first sold digital NFT home in the world. The 3D digital file that can be experienced in virtual reality, was just acquired. Rendered using Unreal Engine, a software used to create video games, the house can be experienced in VR, but could also be experienced through augmented reality (AR) environment in apps. A structure comprised of light, Mars House generates a healing atmosphere, with a musical accompaniment by Jeff Schroeder of The Smashing Pumpkins.
.jpg?1632299688 "Courtesy of Mars House")
.jpg?1632299564 "Courtesy of Refik Anadol installation")
.jpg?1632299617 "Courtesy of User interface of City Engine")
.jpg?1632299643 "Courtesy of Townscraper, developed by Oskar Stålberg")
