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  1. ArchDaily
  2. News
  3. A Game Changer for Architectural Visualization

A Game Changer for Architectural Visualization

  • 03:30 - 11 June, 2018
A Game Changer for Architectural Visualization
This Virtual Reality article is sponsored by:
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REinVR, Real Estate in Virtual Reality, is a Canadian company that uses advanced video game technology to create photo-realistic visuals and animation to beautifully showcase real estate projects that have not yet been built. REinVR is an industry leader in the Virtual Reality industry and is regarded as having the highest quality visuals of any company working in Virtual Reality. We spoke to founder Nathan Nasseri about the success of his firm and his unique background in video game design and new home sales.

A virtual apartment created by REinVR - Real Estate in Virtual Reality A virtual apartment created by REinVR - Real Estate in Virtual Reality A virtual apartment created by REinVR - Real Estate in Virtual Reality A virtual apartment created by REinVR - Real Estate in Virtual Reality + 6

A virtual apartment created by REinVR - Real Estate in Virtual Reality
A virtual apartment created by REinVR - Real Estate in Virtual Reality

Established in 2016, REinVR creates stunning visuals and interactive animations for architects. Using cutting-edge technology developed for the video game industry, REinVR develops life-like photo experiences and immersive visual environments that help architects with permit approvals, design, marketing, and sales. REinVR’s team consists of many talented designers who have spent their careers making some of the most innovative video games ever created. This gives REinVR a huge technological advantage over its competition due to the speed at which changes can be made. With the simple click of a button, a floor plan layout or interior design palette can be completely changed – instantly. This provides incredible value, to see different color palette combinations at lightning speed.

Nasseri’s talented team of designers has enabled REinVR to offer a wide-range of visual experiences and has attracted a diverse client base of architects, marketing agencies, governments and real estate developers.

A Game Changer for Architectural Visualization, A virtual apartment created by REinVR - Real Estate in Virtual Reality
A virtual apartment created by REinVR - Real Estate in Virtual Reality

“Our approach to creating visuals is very different from the traditional rendering market. For example, when we create an apartment or home, we make the entire floor plan, floor plate or the entire building. Once we have created this holistic environment, we can do whatever we want with it, including creating high quality, photo-realistic renders, videos, Virtual Reality experiences, and 3D walk-through tours. We can also instantly change color palettes to showcase different options and get instant feedback from project stakeholders or customize a commercial space with a logo for a specific client like Amazon, Nike, or Tesla. With our advanced technology, pre-construction real estate projects can be showcased with life-like quality that you’ve never seen before. It’s an innovative game changer for the industries of architecture, engineering, construction and real estate.”

Operating within the competitive technology industry, it is vital that REinVR is able to differentiate itself from its competitors. Nasseri strongly believes in his team’s technological and design capabilities, not to mention his own unique bi-level background and work experience. “My family has been building homes since before I was born, so I had a lot of exposure to the construction and new home industry. I’m formally educated in video game design, but after graduating I found my true passion was in real estate, and helping people design and build a new home. After spending four years in the industry, I identified certain areas that could be improved with the assistance of a state-of-the-art sales tool using video game technology as its foundation,” said Nasseri.

A virtual apartment created by REinVR - Real Estate in Virtual Reality
A virtual apartment created by REinVR - Real Estate in Virtual Reality

However, Nasseri’s unique background is just part of the equation, and he’s keen to praise the incredible skill set and knowledge of his colleague and business partner. He’s adamant that his business partner is a major contributor to the success of the company. “Aaryn Flynn, who worked at BioWare for 17 years and was the General Manager for nine years, joined REinVR as my business partner. For those who don’t know, BioWare is arguably the best video game studio in the world. Together, we wanted to take a new approach to innovate how the real estate industry showcases pre-construction projects,” said Nasseri.

“Based on my experience, we set out to create a system that saves architects time and money. This is the biggest difference between us and our competition. Typically, our competitors make traditional static renders, not critically-acclaimed video games. For us, this is a cakewalk compared to the industry-leading video games created at BioWare. However, many of the same skill sets are used when we transform our clients’ specifications and drawings into a compelling life-like visual scene.

A virtual apartment created by REinVR - Real Estate in Virtual Reality
A virtual apartment created by REinVR - Real Estate in Virtual Reality

“The technology we use has existed for years in the video game industry. It’s called Real Time Rendering (RTR), and it’s radically different from how traditional rendering companies create their work. The old way is called offline rendering, and it can take days, weeks or even months to render a video or photo, and these become very expensive, very quickly. RTR, however, can reduce rendering time from months down to mere minutes. Our competitors have to charge for rendering time – we don’t. We can do it almost instantly.

More information: https://reinvr.com 

Cite: "A Game Changer for Architectural Visualization" 11 Jun 2018. ArchDaily. Accessed . <https://www.archdaily.com/895761/a-game-changer-for-architectural-visualization/> ISSN 0719-8884