1. ArchDaily
  2. Architectural Visualization

Architectural Visualization: The Latest Architecture and News

Real-Time Ray-Tracing is Changing Architectural Visualization

 | Sponsored Content

Architectural visualization company Brick Visual has been loading its most complex scenes into Chaos Group’s real-time 3D ray-traced engine, Project Lavina, since the private beta first launched. With the first public beta now available, Attila Cselovszki, CDO at Brick Visual, shares how adding Project Lavina to the architectural visualization (arch-viz) pipeline has revolutionized the way they work.

Rendered with Project Lavina. Image © Brick VisualRendered with Project Lavina. Image © Brick VisualRendered with Project Lavina. Image © Brick VisualRendered with Project Lavina. Image © Brick Visual+ 9

Visualizations as an Architectural Storytelling Tool

When we hear the term visualization, it’s likely that we picture a flashy render full of lights, people, dazzling finishes, and a sense of energy about the place that we are viewing. Aside from rendering a three-dimensional space, architects also need to develop their skills in the representation of intangible ideas that help drive the narrative behind their arguments. Instead of creating one-off concepts that are presented in a traditionally linear sequence, designers need to craft a story, structure their designs like a thesis, and consider how our presentations have the power to reveal the priorities of a project.

Do Architecture Visualizations Meet Our Expectations?

Many times I have not been able to decipher whether the video or the image I was looking at was real. In the same way, I had to convince friends or relatives —namely, people unfamiliar to the idea of the architectural render— several times that a building featured in a storefront advertisement or in a printed magazine was not real. There is no longer a gap —or limits— between hyper-realistic, computer generated visualization and reality itself. Are we reaching the limits of visualization of our spaces? Do our architectural visualizations meet our architectural expectations?

Get to Know These Distinguished Architectural Visualization Studios and Their Artwork

As architecture is increasingly reliant on renderings to convey its message and depict the unbuilt, many practices turn to seasoned 3D artists to help them portray their designs in the most favourable light; thus they externalize visualizations to a handful of firms. 

Google Campus by BIG and Heatherwick Studio. Image © Hayes DavidsonLeningrad Siege Museum by Lahdelma & Mahalmäki Architects. Image © Brck Visual11th Street Bridge Park by OMA. Image © Luxigon111 West 57th Street Tower by SHoP Architects. Image © Hayes Davidson+ 23

Arch-Vizz Helps Students and Professionals Improve Their Visualisation Skills

Courtesy of Antireality
Courtesy of Antireality

In a visually over-stimulating environment, architecture projects compete for attention through eye-catching visuals and intriguing graphical representations of their concepts. Visualization skills rank high in the architectural profession, but they also demand significant time and effort to develop. Arch-Vizz is a website dedicated to both students and professionals who aim to improve their visualization skills and broaden their perspective on architectural representation.

Courtesy of AntirealityCourtesy of AntirealityCourtesy of Alexis ChristodoulouCourtesy of Alexis Christodoulou+ 11

Accelerating BIM Review with Real-time Visualization

 | Sponsored Content

With the recent release of Twinmotion 2020, you can now create even more convincing visualizations and immersive experiences from your CAD and BIM models. In addition to a huge boost in realism, one of the most significant areas of improvement in the new release is project review, with a range of features for fast BIM design review and presentation.

Getting Started with Twinmotion 2020: Tips, Tricks, and Tutorials

 | Sponsored Content

With Twinmotion 2020.1 now available, the software is fast becoming the go-to visualization tool for professionals working in architecture, interior design, urban planning, and landscaping, for everything from designing residential properties to providing VR walkthroughs of large-scale infrastructure projects. The latest release raises the bar for realism and includes new features for project presentation and review.

Sneak a Peek at the New Features in Twinmotion 2020

 | Sponsored Content

Real-time architectural visualization provides a compelling immediacy that helps stakeholders in architectural projects better understand unbuilt buildings. With the interactive architectural visualization tool Twinmotion, it’s now possible to transform BIM and CAD models into these convincing real-time experiences quickly and easily. Architectural designers benefit enormously from tools that are easy to learn and use, but they also want to create visualizations that provide a genuine sense of presence. Realism is the key to achieving this, a focus of the upcoming release of Twinmotion 2020.

In this article, we’ll provide a sneak peek at some of the new Twinmotion features.

Courtesy of Epic GamesCourtesy of Epic GamesCourtesy of Epic GamesCourtesy of Epic Games+ 5

Supercharging Workflows with Real-Time Visualization Tool Twinmotion

 | Sponsored Content

Forward-thinking architectural firms, infrastructure consultancies, and interior design businesses are increasingly leaning on real-time architectural visualization to explore, evaluate, and present designs. By affording clients and project stakeholders the opportunity to experience future spaces in interactive and immersive environments, real-time technology provides a compelling immediacy that 2D drawings cannot. 

Explore Boullée's Unrealized World Through Film "Lux in Tenebris"

Etienne-Louis Boullée, though regarded as one of the most visionary and influential architects in French neoclassicism, saw none of his most extraordinary designs come to life. Throughout the late 1700s Boullée taught, theorized, and practiced architecture in a characteristic style consisting of geometric forms on an enormous scale, an excision of unnecessary ornamentation, and repetition of columns and other similar elements.

Twinmotion Joins Unreal Engine Suite to Help Visualization Professionals Better Communicate Their Designs

American video game and software development company Epic Games today welcomes Twinmotion as the latest offering to help visualization professionals in the architecture, construction, urban planning, and landscaping industries better communicate their designs. Powered by Unreal Engine 4, Twinmotion delivers real-time, final-quality rendering through a simple and intuitive interface, with the ability to quickly produce a variety of presentation options including images, panoramas, videos, and virtual reality content.

An (ab)Normal Take on Architectural Representations

Contemporary visualization tools have rendered exceptional illustrations, proving to be crucial in architectural representations today. However, some choose to explore objects in unprecedented manners instead of diving into "digital post-collage", unleashing different realms of design.

Created as an experimentation of visual narratives, (ab)Normal is a graphic patchwork that expresses design, scenography, illustration, architectures, and social utopias of a culture that revolves heavily around Internet, gaming, and religion. The iconographic images, which particularly focus on architectural representation, explore all the potentials of rendering, deconstructing, and reassembling photo-realism with a different hierarchies.

Jesus. Image © (ab)NormalOmotesando. Image © (ab)NormalThe Ten Reincarnations of the Self. Image © (ab)NormalUnleashed. Image © (ab)Normal+ 11

Façade Lighting Design in Revit: Bringing Buildings to Life

 | Sponsored Content

The final look of the building is determined not only by the materials, texture, colors and forms of the space, but also by lighting design. Architecture is all about vision, and lighting enhances the way we perceive architecture even more. For example, in the case of outdoor lighting design, lighting the façade will give a new opportunity for a building to showcase its nightlife “personality” by creating a completely different atmosphere in the surroundings.

Let’s see how façade lighting design can be implemented in Revit with the help of the LIGHTS add-on.

The New Face of Architectural Visualization

HNTB Real Time Simulations utilizing Datasmith in UE4
HNTB Real Time Simulations utilizing Datasmith in UE4

Architectural visualization has been around for centuries, with drawings and paintings depicting finished structures before they were built. In the 1990s, the movement of the industry from paper to CAD saw video added to the mix, with the new ability to produce walk-throughs and fly-throughs from design.

It was only a matter of time before architectural visualization professionals discovered real-time rendering, which can produce finished videos in a fraction of the time of traditional rendering processes. Initially intended for game development, real-time render engines have now reached a level of quality and photorealism that makes them ideal for presenting architectural designs.

With real-time rendering comes an unexpected bonus: new types of presentations for clients. Architectural visualization can now include immersive experiences like virtual reality tours, interactive, game-like projects, and cave automatic virtual environments (CAVEs) to present design in ways never seen before.