Visualization and technology have long gone hand in hand. It is, after all, a means of representing architecture that has relied on technological developments to keep up with the demands of a growing audience across multiple industries. But the fact that the two are inseparable does not mean that technology should dictate the way in which visualization is used. As technology advances, so too does its ability to become less obtrusive, allowing technological know-how to take a back seat in favor of the creative process and design exploration.
The new version of Lumion has entered into a visualization landscape that has changed dramatically over the past decade. The pursuit of photorealism that dominated much of visualization’s technological development has, for the vast majority of its users, been largely accomplished. Effective visualization is now no longer an exception to the norm, but increasingly an expectation. As Remko Jacobs, Lumion Founder and Chief Technical Officer, explains, “photorealism is there, particularly when it comes to imaging the exterior of buildings. It’s much easier to make something that looks good.”