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Architecture is defined by stories. Told through diverse mediums, these narratives shape how we understand our built environment. At the same time, drawings and visualizations can be architecture in their own right, a way of discovering what we see or what could be. For Vienna-based urbanist, architect and illustrator Alexander Daxböck, drawings are a way to imagine new futures together.
As architects rely heavily on imagery to convey abstract information to a broad audience, there is a recurrent conversation on the role of visualizations in architecture and how they impact the general perception of the built environment.
In architecture, professionals must constantly deal with the challenge of representing a project clearly and understandably before it is built, making the space somehow more perceptible to people who are often not specialized in the field. Rendering is one of the most popular methods of three-dimensional representation among architects because it portrays the project more realistically. Reality, however, implies the presence of people and their ways of inhabiting spaces, which can be depicted through human figures, that must be coherent with the intended picture and interpretation of the architecture, the place it is located in, and the way it is inhabited.
In an era of great marketing efforts, in which architectural ideas increasingly seem to focus on hyper-realistic representation in an attempt to convince clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy, renderings become highly important in a project's presentation.
Because of this, every year there are new updates, as well as the launching of new software specialized in renderings, tools capable of achieving such impressive results that may lead to images being mistaken for photographs, thus blending the unreal with the notion of ultra-reality.
What size is this room? What is the view from the meeting room like? What would you see if you looked from the outside in? These are all recognizable examples of questions designers are asked. Is there any better answer than immediately showing the view in question? XUVER provides a user-friendly way to share an online-rendered visualization of your design within a minute. No additional software is required; all you need is a link and a web browser. A voice module also enables you to discuss your design simultaneously.
Everybody’s talking about Grasshopper. It’s an exciting way to explore parametric and generative designs in architecture — and the ability to create and render those concepts and animations to present to clients is considerably even more impressive.
V-Ray is a trusted 3D renderer that gives Rhino users the power to render everything, from quick concepts to finished designs. It also allows designers to deliver professional-quality renders every step of the way. V-Ray for Grasshopper comes with V-Ray for Rhino, which makes it quick and easy to animate and render your parametric designs.
Real-time architectural visualization provides a compelling immediacy that helps stakeholders in architectural projects better understand unbuilt buildings. With the interactive architectural visualization tool Twinmotion, it’s now possible to transform BIM and CAD models into these convincing real-time experiences quickly and easily. Architectural designers benefit enormously from tools that are easy to learn and use, but they also want to create visualizations that provide a genuine sense of presence. Realism is the key to achieving this, a focus of the upcoming release of Twinmotion 2020.
In this article, we’ll provide a sneak peek at some of the new Twinmotion features.
Forward-thinking architectural firms, infrastructure consultancies, and interior design businesses are increasingly leaning on real-time architectural visualization to explore, evaluate, and present designs. By affording clients and project stakeholders the opportunity to experience future spaces in interactive and immersive environments, real-time technology provides a compelling immediacy that 2D drawings cannot.
V-Ray is an incredibly powerful renderer — but it’s also remarkably easy to use. The number-one* 3D renderer used in architectural visualization is battle-tested and industry-proven, used daily to realize world-class products, buildings and much more. And if you like to spend the majority of your time being creative but still crave the highest quality images possible, V-Ray can help you easily and speedily render everything from your quickest concepts to your largest and most detailed 3D models.
What’s more, it works seamlessly with SketchUp’s versatile 3D modeling tools while also being built with a full set of creative tools for lights and materials. The best part, perhaps, is that you don’t need to be a rendering expert to get great results with V-Ray. This collection of six, simple, quick-start tutorials will help you learn how to use V-Ray Next for SketchUp — and give your renders a boost in no time at all.
Let’s get started!
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Immersing ourselves into Instagram's extensive photo galleries, we discovered a record of modern aesthetics, minimalist design, with a warm color palette that seeks to represent noble materials — all these assemble into incredible digital worlds created by the self-taught artist Alexis Christodoulou. Read on to learn about the artist's intentions, inspirations, and how he was influenced by videogames, in the following interview.
By now, you’ve likely heard about real-time rendering for architectural visualization and how it’s changing the way designs are presented. With real-time rendering, you can edit your design and see the changes updated instantly, at full quality, and you can produce animations and panoramas in minutes instead of days. Real-time rendering also opens the door to immersive experiences like 360° videos and virtual reality.
There’s a lot of buzz going on in terms of technology-driven innovation in the AEC industry. Especially the increasing use of 3D renderings and virtual reality for architectural projects is hitting every architect’s newsfeed. Photorealistic images and virtual reality walk-throughs seem to be turning into the new industry standard. That being said, for many architectural firms it seems to be hard to keep up with quickly developing new tech and thereby find ways to differentiate themselves from the competition.
Contemporary visualization tools have rendered exceptional illustrations, proving to be crucial in architectural representations today. However, some choose to explore objects in unprecedented manners instead of diving into "digital post-collage", unleashing different realms of design.
Created as an experimentation of visual narratives, (ab)Normal is a graphic patchwork that expresses design, scenography, illustration, architectures, and social utopias of a culture that revolves heavily around Internet, gaming, and religion. The iconographic images, which particularly focus on architectural representation, explore all the potentials of rendering, deconstructing, and reassembling photo-realism with a different hierarchies.
Today in the United States, buildings account for nearly 40% of carbon emissions (EESI) and 78% of electricity usage. The most sustainability-focused firms run energy simulations for less than 50% of their projects (10% for a typical firm) and only doing so late in the process when design changes are limited and insufficient to combat red flags found in the performance report (AIA 2030 report). We can make building performance widespread once we help the entire community discuss the subject in terms of investment and return. Especially during a project pursuit, since having the buy in from the whole team helps ensure the key project metrics are met. Owners are seeking out teams who are using actual metrics and data driven processes that affect their bottom line. This new approach to practice is what makes the younger teams’ standout and will benefit both the climate and the bottom-line. Here are 5 ways to talk about building performance in your project pursuits:
Swedish creative firm Studio Esinam has launched a new package from their cutout shop, offering an aid to architects and designers seeking to enliven renders and visualizations. The studio’s products, including these print elevations of iconic landmarks, are made in Sweden with an emphasis on eco-friendly materials.
The digital package, containing a diverse mix of 1000 cutouts, was created to cover a range of scenarios in daily life, including people biking, families, kids, business people as well as people dressed for all seasons. This week, ArchDaily readers are being offered a discount of £400 on the package that costs £695 by using the discount code ARCHDAILYSPECIAL at checkout here.
Every year we see new tools and techniques for better, faster architectural visualization. The last few years have been a particularly exciting time because of advances in real-time rendering applications. When coupled with supporting technology like virtual reality headsets, projectors, and graphics cards, real-time photoreal rendering is putting stunning, dynamic visualization media within reach—mixed and augmented reality worlds, interactive configurators, game-like presentations—so architects and designers can truly tell their stories.
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