
The design for BIG’s highly anticipated LEGO® “experience center” - a.k.a. The LEGO® House - has been released! Located in the heart of The Lego Group’s birthplace and home town of Billund, Denmark, the 7,600 square-meter building resembles “gigantic LEGO® bricks” that are “combined and stacked in a creative way to create an imaginative experience both outside and inside.”
True to form, the 30 meter-tall structure will feature several exterior and multi-level access points that will remain open year-long to its estimated 250,000 annual visitors. Aside from its roof-top gardens and 1,900 square-meter public square, attractions will include a series of exhibition areas showcasing the “past, present and future of the LEGO® idea”, a cafe and an unique LEGO® store.
Take a video tour through the building after the break...
















