Danish firm CF Møller have been tapped by the LEGO Group to design a 52,000 square meter (560,000 square foot) global hub for the company’s headquarters in Billund, Denmark. The design, which draws inspiration from the colored modular bricks for which LEGO is known, will provide new flexible work arrangements and community spaces centered around a brightly lit 4-story atrium, as well as a new public park for the campus.
LEGO has long been recognized by architects as a key inspiration in the world of creative building - but the Danish toy company's influence over the construction industry may be about to get a whole lot more direct. Yesterday, LEGO announced the establishment of its own sustainable materials research center, with an investment of 1 billion Danish Krone ($150 million US), which will search to find sustainable alternatives to the plastic used in their products and packaging.
BIG's LEGO House is now under construction, following a one of a kind foundation laying ceremony featuring - what else - supersized lego bricks. Bjarke Ingels himself was in attendance to lay one of the foundation bricks. Constructed in LEGO's hometown of Billund, Denmark, the LEGO House will be a 12,000 square metre "hands-on minds-on experience centre."
More on the LEGO House, and the foundation laying ceremony, after the break
LEGO® has released their newest, limited-edition architecture set: BIG’s unbuilt LEGO® House. Planned for completion in 2016, the creatively stacked “experience center,” which will commemorate the toy company’s history and future, is the first unbuilt project offered as part of the series.
The minimalist, white block set is only available for purchase in LEGO®'s hometown of Billund (or here on ebay). A glimpse of just how the blocks (and building) might be constructed, after the break...
The design for BIG’s highly anticipated LEGO® “experience center” - a.k.a. The LEGO® House - has been released! Located in the heart of The Lego Group’s birthplace and home town of Billund, Denmark, the 7,600 square-meter building resembles “gigantic LEGO® bricks” that are “combined and stacked in a creative way to create an imaginative experience both outside and inside.”
True to form, the 30 meter-tall structure will feature several exterior and multi-level access points that will remain open year-long to its estimated 250,000 annual visitors. Aside from its roof-top gardens and 1,900 square-meter public square, attractions will include a series of exhibition areas showcasing the “past, present and future of the LEGO® idea”, a cafe and an unique LEGO® store.
Take a video tour through the building after the break...
It's official! Danish architect Bjarke Ingels of BIG has been commissioned to collaborate with Ralph Appelbaum Associates (RAA) and COWI to design the first public LEGO® museum in the company's hometown of Billund, Denmark. The "LEGO® Brand House" and "experience centre" is intended to compliment the non-public "LEGO® Idea House", which is also located in Billund.
Bjarke Ingles, founder of BIG stated: “It's going to be looking at LEGO® from all its different aspects—LEGO® as an art form, its cultural impact. When we were doing the research for it [the LEGO® house], we realized, if you would consider it just an art museum, you would be able to fill it with so much user content of such a high quality...it is one of our great dreams at BIG that we are now able to design a building for and with the LEGO® group. I owe a huge personal debt to the LEGO® brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.”
More on LEGO®'s BIG commission after the break...
LocationSystemvej 6, 7190 Billund, Denmark
Location7190 Billund, Denmark
ArchitectsBosch & Fjord
ClientLEGO Group's Development Department