The BIG LEGO® House Reveal

The LEGO® House / BIG; Courtesy of The LEGO® Group

The design for BIG’s highly anticipated LEGO® “experience center” – a.k.a. The LEGO® House – has been released! Located in the heart of The Lego Group’s birthplace and home town of , , the 7,600 square-meter building resembles “gigantic LEGO® bricks” that are “combined and stacked in a creative way to create an imaginative experience both outside and inside.”

True to form, the 30 meter-tall structure will feature several exterior and multi-level access points that will remain open year-long to its estimated 250,000 annual visitors. Aside from its roof-top gardens and 1,900 square-meter public square, attractions will include a series of exhibition areas showcasing the “past, present and future of the LEGO® idea”, a cafe and an unique LEGO® store.

Take a video tour through the building after the break…

Bjarke Ingles, founder of BIG stated: “It’s going to be looking at LEGO® from all its different aspects—LEGO® as an art form, its cultural impact. When we were doing the research for it [the LEGO® house], we realized, if you would consider it just an art museum, you would be able to fill it with so much user content of such a high quality…it is one of our great dreams at BIG that we are now able to design a building for and with the LEGO® group. I owe a huge personal debt to the LEGO® brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.”

Courtesy of BIG

“BIG has designed a building that encapsulates what LEGO® play and LEGO® values are all about”, says Hans Peter Folmann, Marketing responsible for the LEGO® House and adds: “The creative use of the LEGO® brick shape is a true visualization of the systematic creativity that is at the core of LEGO® play, so we believe that this is the right look for the LEGO® House. And it simply looks amazing.”

Construction of the building is expected to begin in early 2014 and the LEGO® House will be inaugurated in 2016.

It will be built in collaboration between KIRKBI A/S, the LEGO® Foundation and the LEGO® Group, but the LEGO® Group will handle the daily operation of the LEGO® House once finished.

Reference: LEGO®

Cite: Rosenfield, Karissa. "The BIG LEGO® House Reveal" 05 Jun 2013. ArchDaily. Accessed 30 May 2015. <>
  • James Strong

    I love the concept! I guess my only criticism after watching the video would be that the interior spaces seem a little sterile compared to how great those outdoor roof terraces look, although I have to say I really appreciate a project that encourages people to move outdoors!

    I wonder whose idea it was to put the boxes of toys behind glass (judging by the article text it seems like LEGO’s) something about that just seems wrong… Does LEGO ever warrant a proper ‘gallery’? Isn’t the beauty of Lego being able to take it apart and build something without instructions later? Is there ever a pristine final product that can or should be behind glass?

  • Andy

    After all that hype, its another mountain building from BIG. surely they could have been more creative.

  • carolina silva

    while working on the LEGO house project, how and if models were done? I’m interested in what materials were incorporated to show different qualities on the building

  • James

    LEGO is a colourful creation, why is this white?

    • Andrewf1

      It has plenty of colour on the inside, whilst the white on the outside emphasizes the stacked volumes.

    • andrewf1

      It has plenty of colour on the inside, whilst the white on the outside emphasizes the stacked volumes.

    • fabian

      @james – why not? an architect building a butchery doesnt have to shape it like a sausage either. I am not saying that you could not come to the idea of representing the colorfulness of lego through the colors of the buidling, but demanding it seems shortsighted at best.

      That said, the rendering shows an idea – not much more. If they manage to create interesting rooms on the inside I imagine the contrast of the colorful legos and the white rooms can be very strong.

  • Boris

    Sterile space that doesn’t stimulate creativity. Exact opposite of LEGO.

  • Christopher

    I believe this is one of the better designs to come out of BIG’s office lately. It does a good job of creating interesting spaces throughout, while building on the inherent visual lexicon of the LEGO brick. The caption on the video states that the interiors have not been designed yet, so we can [hopefully] expect more color to be incorporated on the interiors. That being said, one can make the argument that the best springboard for creativity is a blank slate (hence why the exterior is white?).

    Also, be mindful of the fact that this is a concept video; there is still plenty of the design process left, so to consider this as a final design is disingenuous…

    • Mark

      Christopher, you’re right. This IS one of the better projects to come out of BIG’s office lately…and that is scary. This is boring and uninspired but at least it’s better than their lollipop-shaped observation tower going up in Phoenix. What happened to this firm?

  • Beebles

    Looks pretty bad – more of the same from BIG. Also, those LEGO seats look uncomfortable and the dog made of LEGOs in the foreground is a ridiculous, pointless touch.

  • Mark Li

    All BIG’s building looks like a LEGO to me…

  • Ricardo

    It may have no color but still looks boring to me. Lego should be more about fun and interactivity.

  • Adam

    Does this building say to your innerchild… ‘holy hot balls I want to go there! That building looks so fun and playful.’
    Mine doesn’t. Where’s the colour? Still needs more work to turn it from a building to a place.

  • Gabriel Chan

    Had the initial knee-jerk reaction that there is no color for the individual building blocks. But after watching the video I realized the intention is not to build a giant Lego store, but to treat the Legos on display as real art, to take it seriously in a way without going too far. Whether it was the client’s vision or the architect’s, I totally agree with this approach, and when looked at that way, I really like this design.

  • Silky Johnson

    More of that explicit diagram as building… POMO Nouveau ladies and gentlemen… Seriously, this guy just ran out of tricks.

  • Quan

    just two pictures/?

  • kalo martinez

    Its not a LEGO example building…!! i agree that it do not had to be a colorful building, ok, but the don’t show nothing about lego and if u want to see something of lego, had to go UNDERGROUNG!!!! in the beginning the idea was good but it looks like a museum….