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Architects: Taller Segovia Molina
- Area: 450 m²
- Year: 2026
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Manufacturers: Elmex




Arturo Arrieta




The state of Michoacán is located in western Mexico, bordered by the states of Jalisco, Querétaro, Guanajuato, Estado de México, Colima, and Guerrero. Covering an area of 58,598.7 km², it faces the Pacific Ocean. Its capital is Morelia, and it is the country's ninth most populous state. Furthermore, it boasts three UNESCO designations: 1) World Cultural Heritage for the Historic Center of Morelia, 2) World Natural Heritage for the Monarch Butterfly Biosphere Reserve, and 3) Masterpiece of the Oral and Intangible Heritage of Humanity for the Day of the Dead celebration.


Mexico City is a sprawling metropolis of layered temporalities, where architecture operates as a continuous negotiation between deep-seated history and intense urban mutation. Built over the aquatic traces of Tenochtitlan, the city's fabric is an ongoing dialogue between eras: the monumental scale of the Pre-Hispanic Templo Mayor and the Viceroyalty architecture of the Catedral Metropolitana coexist with the modern and contemporary impulses that define its skyline. This dense juxtaposition creates a unique urban canvas where sacred geography, colonial imposition, and 20th-century ambition intersect.
The mid-century marked a definitive era of experimentation, forging a Mexican Modernism that masterfully synthesized international structural rationalism with local identity and materiality. This synthesis is epitomized by the sweeping, plastic integration of art and architecture at the Ciudad Universitaria, the structural poetry of Félix Candela's hyper-parabolic shells, and the raw, monumental brutalism of Teodoro González de León and Abraham Zabludovsky. Parallel to this, the intimate, introspective mastery of Luis Barragán and Juan O'Gorman redefined domestic space, experimenting with light, vernacular color, and tectonic honesty to create spaces of profound spatial stillness.