
This article, originally posted in Metropolis Magazine as "Derek Parker's Third Act," tells the story of Aditazz, a Silicon Valley design startup founded by Deepak Aatresh, an entrepreneur with a background in silicon chip manufacturing. Now in collaboration with Derek Parker, a renowned veteran with six decades of experience in healthcare design, the pair could be set to revolutionize the way that hospitals are designed and built.
In June 2011, Derek Parker boarded a plane at San Francisco International Airport. The veteran health-care architect was headed to San Diego to deliver the most improbable presentation of his illustrious, six-decade-long career. For six months, he had worked as a consultant with a Silicon Valley design start-up called Aditazz. Shortly after Parker signed on, the new company had entered Small Hospital, Big Idea—a design competition launched by Kaiser Permanente. The first round, in which the firms remained anonymous, drew more than 400 entries. Eight of the nine shortlisted firms invited to San Diego were industry heavyweights. The ninth, to everyone’s surprise, was the unknown Aditazz.












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