Rotterdam will soon have a new cabinet of curiosities to add to its collection of architectural icons. For many years the city's Museum Boijmans van Beuningen, originally established in 1849, has required a safer space to house its world-class collection of painting, sculpture and prints – a collection which is said to have a total value of €7billion ($7.5billion). Last week the Municipality of Rotterdam voted in favour of the building’s construction and, with zoning approved, "the world’s first fully accessible art storage facility" is now slated to open its doors in 2018.
Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.
MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.
In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.
There's something special about architecture in The Netherlands. From MVRDV's iconic Markthal in Rotterdam to WAM's whimsically stacked Inntel Hotel in Zaandam, for years Dutch design has questioned accepted architectural norms. The country has long been considered a leader in design, catalyzed in part by The Netherlands' famous architectural trailblazer Rem Koolhaas. Since 1975 Koolhaas' Rotterdam-based firm OMA has realized dozens of unorthodox designs and has been linked with the creation of more than forty major architecture practices worldwide.
In 2000 Bart Lootsma released Superdutch, a bestselling opus on the mythology of Dutch architecture and its thought leaders, which provided a glimpse into the enduring humanist approach to design that has earned global praise for the country's architects. In the book, Lootsma profiled a handful of Dutch firms including UNStudio, West 8 and MVRDV. Fifteen years later, students from Canada's Simon Fraser University formed a collective called Groep Drie to continue the conversation. From Herman Hertzberger to Ben van Berkel, Groep Drie sat down with The Netherlands' most innovative designers to talk urbanism, spiritualism, color, and more.
Read on to find out what The Netherlands' leading architects had to say.
Winy Maas is one of architecture’s most aggressive researchers. Through his office MVRDV and affiliations with universities in Europe and America, Maas produces a seemingly unstoppable stream of insights into the environments in which architects now operate. As an advisor to the educational program of the Strelka Institute in Moscow, the architect is currently contributing to the production of eleven radical visions of the future, based on extrapolating trends that shape contemporary life, in Russia and around the world. Maas recently sat with writer, curator, and Strelka faculty member Brendan McGetrick to discuss his unusual educational trajectory, learning from the conservationist Richard Leakey, facing death in Sudan, and the beauty of architects experimenting with algae.
In the late 20th and early 21st centuries, one of the major changes within cities around the world has been the rise of so-called "privately-owned public space," a development which has attracted the attention of many urbanists and is still being widely debated. However, for MONU Magazine, the increasing prevalence (and arguably, acceptance) of such privately owned spaces for public use gives us an opportunity to discuss another aspect of public space: interior urbanism. With the rise of the shopping mall and the increasingly diverse functions required by buildings such as libraries, interior spaces now resemble exterior public spaces more and more.
The following interview is an excerpt from the 21st issue of MONU Magazine, in which MONU's Bernd Upmeyer and Beatriz Ramo interview MVRDV founder Winy Maas, discussing the concept of interior urbanism in the work of MVRDV, in particular in their Rotterdam Markthal, Glass Farm and Book Mountain projects.
Dutch architect Winy Maas has been selected as the curator for the Strelka Institute’s 2014-2015 academic year. One of the co-founders of Rotterdam-based firm MVRDV, Maas also lectures and teaches all over the world, most recently serving as a visiting professor of architectural design at the Massachusetts Institute of Technology and as a professor of architecture and urban design at Delft University of Technology.
reSITE invites investors, business leaders, real estate developers, politicians, architects, urban planners, landscape architects, experts in transportation, innovation, engineers, economists, financiers, community organizers, scientists, artists, students and those with an active interest in urban development and culture to attend reSITE Conference.
The second annual reSITE Conference in Prague will be held on June 20-21, 2013 at the iconic DOX Centre for Contemporary Art in Prague 7 - Holešovice. Here, conference guests will meet the world’s foremost experts in the field of real estate development, urban design, architecture, planning, technology and finance to discuss strategies for sustainable planning for modern, competitive cities with a high quality of life. reSITE strives to foster collaboration between disparate disciplines and is looking for modern, sustainable and financially practical solutions for better public space, urban waterfront and mobility; a better city.
reSITE Conference and Festival will feature 60 international experts, over 400 high-level guests, and thousands of people at public events. reSITE is the largest and most professional international event of its kind in Central and Eastern Europe. reSITE relies on their deep experience and international connections to top experts in New York and across the world, thereby offering a more engaging and relevant program than other conferences with similar topics.
Topics, key speakers, and more information after the break.
Taking place this coming Wednesday, February 20th, Winy Maas, a Netherlands-based architect, urbanist and co-founder of the internationally-recognized firm MVRDV, is scheduled to speak at NewSchool of Architecture and Design (NSAD) at 9:00am PST on the topic of “What’s Next?”. The free lecture includes a discussion on the recent works of MVRDV and the research institute The Why Factory, a think tank directed by Maas in collaboration with Delft University of Technology that develops scenarios and models of the city of the future. For more information, please visit here.