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Architecture as a profession today struggles with questions of relevance, with core questions surrounding the issue of whether it can create cultural vibrancy and meaning for the diverse world it serves. Within our own design community, we tend to give a lot of sway to an “exclusive tier” of architects who provide leadership and vision. While this leadership is critically important to the profession, it only corresponds to 2% of what gets built. Take it from Frank Gehry, whose 2014 comment still rings in our ears: “98% of everything that is built and designed today is pure sh*t. There is no sense of design, no respect for humanity."
If we embrace the importance and unique value of all things built on a wider range, we need to ask ourselves: how have we served and rewarded our peers responsible for creating this other 98%? Where should we set the bar for the emotional-artistic qualities of mainstream architecture?








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