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Prada Transformer, Position 2: Cinema

Jul 2009

By David Basulto — Filed under: Art ,Structures , Korea, Pavillion, Prada, Rem Koolhaas, Seoul

Rem Koolhaas’ latest project -The Prada Transformer- is not just a building, but also a statement on today´s state of architecture. Dubbed the anti-blob, this “object” rejects all common blobby shapes we have seen lately. Simple geometrical shapes (a circle, a cross, a rectangle and an hexagon) enclose a space that depending on its rotation results on different spaces suitable for fashion exhibitions, cinema, art exhibitions and other special events. Each face is the platform on which these activities take place, while also being served by the other faces enclosing the space.

A few weeks ago, we presented the Transformer at Position 1 (Fashion Exhibition) with photos by Iwan Baan . Now, he sent us his photo set for the Transformer at Position 2: Cinema.

From June 26th to July 5th, the Transformer used a center piece on one of the faces to project “Flesh, Mind and Soul”, a film festival co-curated by Alejandro González Iñárritu (director Babel, 21 Grams). Please note that the interiors are now almost all black.

As of now, the Transformer is going through some changes to debut on its new position on Jul 30th to host “Beyond Control”, an exhibition by the Prada Foundation.

More photos by Iwan Baan after the break and the complete photo set on Iwan’s website:

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Prada Transformer, Position 1: Fashion Exhibition

May 2009

By David Basulto — Filed under: Art ,Featured ,Structures , OMA, Pavilion, Prada, Rem Koolhaas

Rem Koolhaas’ latest project -The Prada Transformer- is not just a building, but also a statement on today´s state of architecture. Dubbed the anti-blob, this “object” rejects all common blobby shapes we have seen lately. Simple geometrical shapes (a circle, a cross, a rectangle and an hexagon) enclose a space that depending on its rotation results on different spaces suitable for fashion exhibitions, cinema, art exhibitions and other special events. Each face is the platform on which these activities take place, while also being served by the other faces enclosing the space.

A few weeks ago we showed you part of the construction progress, which is already finished and opened in April 15th with a fashion exhibition (Waist Down – Skirts by Miuccia Prada, see video of animated skirts at the exhibition), that will be opened until May 31 when the Transformer will rotate into Cinema mode.

Architecture photographer Iwan Baan recently visited the Prada Transformer and shared with us this impressive photo set of the Transformer on Exhibition mode (see more after the break).

For me, search for the ultimate flexible space and the use of regular shapes puts several things in question. Transformable architecture is nothing new, but in times on which “mixed use” seems to be the 2nd typical characteristic of a building after “green”, this project makes a stand. No fancy shapes, no wind diagrams, no fancy structure, no shiny surfaces, no eye candy renderings. No blob. Just, a simple building.

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Koolhaas’ anti-blob: the Prada Transformer

Mar 2009

By David Basulto — Filed under: Featured ,Structures , OMA, Pavilion, Prada, Rem Koolhaas

I just saw the video for the new OMA project for PRADA, the Transformer. This pavilion currently being assembled in Seoul, Korea allows different configuration for different uses (cinema, exhibition, art , fashion show) - related to a new mix of disciplines, between art, fashion and architecture.

Then, the question on how to mix these different uses under one pavilion become the architectural trigger for this new “object” (I rather use that word, as i think “building” is obsolet for it).

These different configurations result by rotating this object -the transformer- with a crane, and each face of this object is a plane with a given shape, specific for each use but also being used as a helper for other uses (ie: the cinema projector).

If you take a look at each of these shapes, they are all common to us: a circle, a cross, a rectangle and an hexagon… which results on a very recognizable object that Koolhaas calls the anti-blob, and I think that´s where Rem scores another one.

Anyway, i highly recommend you to watch the videos at the Prada Transformer website: Koolhaas explaining the transformer, time lapse of the construction and the transformer being rotated with cranes.

Channel pavilion (blob, by Zaha) versus Prada pavilion (anti-blob, by OMA)?

Renderings and diagrams after the break. read more »

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