SALES ODDITY by Andrés Jaque, Silver Lion for Research at the Venice Biennale

By the late 1960s, two dynamics were shaping a new urban reality in Italy: on the one hand, TV was heavily influencing Italian society, becoming an intrinsic part of daily life; on the other, the social tension resulting from student protests and accelerated immigration had begun to impact cities in a chaotic way. These dynamics paved the way for Milano Due, a new town on the outskirts of Milan, which promised a new, idyllic type of urbanism.

The complex, although traditional in appearance with its red pitched roofs, put into practice modern concepts: its 2,600 apartments, which had access to amenities for education and entertainment, were arranged around a giant artificial garden/lake and were connected via an elevated circulation system. Below ground, the complex housed the studios of the first private TV channel in Italy, a fact that would shape the lives of the inhabitants of Milano Due and eventually all of Italian society.

This interesting urban phenomena is analyzed by Andrés Jaque / Office for Political Innovation in “SALES ODDITY: Milano 2 and the Politics of Direct-to-Home TV Urbanism,” a project that was part of the section at the Venice Biennale and was awarded the Silver Lion for the Best Research Project. According to the jury “The project presents critically a fundamental aspect of modern societies: how the power of media occupies other social spaces, both physically and politically. It is based on innovative research combining surveys and interviews with planners and residents and re-appropriation of the mass media language. While based on an Italian case, this issue is present in many international contexts dominated by contemporary technological and neo-liberal cultures.”

Dossier, trailer, and more photos of the project by Miguel de Guzmán, after the break:

SALES ODDITY. Milano 2 and the Politics of Direct-to-Home TV Urbanism
by Andrés Jaque / Office for Political Innovation

Tupper Home / Andrés Jaque

© Miguel de Guzmán

Architects: Andrés Jaque
Location: , Spain
Design Team: , Pedro Pinto-Correia, Teresa del Pino, Helena Bartosova, Sarah Caperos, Rebecca Frisoli, Iris Hutinger, Pedro Pinto-Correia, Jorge Ruano
Year: 2007
Photographs: Miguel de Guzmán

Andres Jaque/Office for Political Innovation: Different Kinds of Water Pouring into a Swimming Pool

Andrés Jaque, "Different Kinds of Water Pouring Into a Swimming Pool (Wilma & Juan & Harriette)," 2013. Architectural drawing. Courtesy of the artist.

In this first solo project by Andrés Jaque / Office for Political Innovation in Los Angeles, the architect prepares an exhibition, with a series of architectural case studies based in the city of L.A., in which he problematizes the importance of such cases as places of socialization and community, leaving behind the stereotypes that characterize them as disconnected spaces, symbols of ultra-individuality and comfort.

In an interview with Orson Welles in 1964 about the witch-hunt being carried out against Hollywood celebrities during the McCarthy-era, the filmmaker pointed out a strange paradox: while many people during the Second World War had betrayed their friends to save their own lives, in the golden-age of Hollywood, people did it to save their swimming pools. Far from downplaying Orson Welles’ observation, it is nonetheless interesting how these aquatic scenarios and backyard gardens have always been seen as something superficial, destroyers of social cooperation and enemies of the political.

For Andrés Jaque, it is in these interior spaces where decisions are made, the heterogeneity that underlies the garden city is casually discussed, and the conflicts and negotiations of domestic space are established. These are almost invisible architectures, hidden betweenpalapasand high hedges, conceived from the rhythms of the human body and its daily choreography. In that sense, Andrés Jaque understands his work in a way that is very similar to performance art that since the 70s has focused on the body and its relationship to its surroundings, as the main site of artistic practice. This is a dynamic architecture, one that is in constant tension, and that prioritizes its performative quality to engage daily transformations and conflicts.

In the architect’s installation, the body is present through its absence, and the performative quality is represented symbolically by water—one of the main actors in the Californian backyard gardens. It is not arbitrary that this exhibition takes its name from David Hockney’s drawing, “Different Kinds of Waters Pouring into a Swimming Pool, Santa Monica,” 1965, made during his first years in the city. Fascinated by the way people in Los Angeles used water to help shape their private gardens into social spaces, the painting shows a series of simple pipes pouring water into a swimming pool that can’t be seen. Although the material quality of water is elusive, its representation reaches a quasi-architectural dimension, without losing its ephemeral and dynamic aspect. As such, each waterfall becomes an exclusive portrait of a common situation. This might read as a metaphor for the everyday stories that the great narratives of urbanism have left out, but these are certainly places where certain forms of citizenship and interaction essential to architectural processes occur.

The exhibitionDifferent Kinds of Water Pouring into a Swimming Poolis accompanied with a small publication by the same name that features an essay by the architect, further discussing the ideas presented in the gallery.

Andrés Jaque and the Office for Political Innovation was founded in in 2005. This architecture office explores the potential of post-foundational politics and symmetrical approaches to the sociology of technology to rethink architectural practices.

They are authors of reference buildings including Plasencia Clergy House, awarded with the Dionisio Hernández Gil Prize and finalist of the VIII Bienal Española de Arquitectura y Urbanismo; House in Never Never Land, finalist of FAD Awards and Mies van der Rohe European Award. Recently, the Museum of Modern Art of New York (MoMA) acquiredIKEA Disobedientsas the first architectural performance piece to be included in its collection. In 2012, they presented their interventionPHANTOM. Mies as Rendered Societyat Mies van der Rohe Pavilion in . Their work has been featured in Gwangju Biennale, 2011, and the Biennale di Venezia 2010.

Andrés Jaque has been Tessenow Stipendiat in Alfred Toepfer Stiftung FVS, and he is now professor at GSAPP Graduate School of Architecture, Planning and Preservation at Columbia University in New York.

Opening: Saturday, September 21 | 7–9 PM 
Artist talk: Saturday, September 21 | 6 pm

Funded in part with generous support from Acción Cultural Española AC/E. The Standard is the official hotel of REDCAT.

‘Phantom. Mies as Rendered Society’ Installation / Andrés Jaque

Courtesy of

The “Phantom. Mies as Rendered Society” installation by architect Andrés Jaque will be on display from December 13th until February 28th at the Mies van der Rohe Pavilion in . Presented by the Mies van der Rohe Foundation and the Banco Sabadell Foundation, the installation hopes to bring the figure of the architect Ludwig Mies van der Rohe, one of the most important icons of the modernist movement, back into the public eye by using objects, elements and materials that will rebuild and bring recognition to Mies’ historical importance. More information after the break.