Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?
Branding: The Latest Architecture and News
Fosun Group hired Woods Bagot to transform commercial planning of Dahua, an 82-year-old historic textile mill, into China’s next retail and entertainment district. Located in Xi’an’s urban center, the site sits next to Daming Palace, the Tang Dynasty’s royal residence and a national heritage site which attracts thousands of tourists each year.
Update: The deadlines for this opportunity have been extended
- Call For tutors : Extended till January 28
- Call for participants : Ends on February 28
MEDS workshop “Meetings of Design Students” is an international workshop that takes part each summer in a different country, focusing on various issues, themes, topics and settings that will help any designer expand their expertise. It is a chance to get in touch with diverse approaches to design, different building techniques, traditions and skills. MEDS workshop is both practical and educational because it focuses not only on creative theoretical designs, but actually compels participants to execute these designs during the 2-week span of the workshop. You can apply to MEDS as a tutor or as a participant.
A strong brand: it’s your introduction. It tells your story. It sets you apart.
More than just a logo, an effective brand is your best tool to show off the values of your practice and to demonstrate the services you provide. This seminar provides an introduction to building a brand from scratch. The 2.5 hour session will discuss the following:
Don’t miss this opportunity to showcase your design ideas and win cash prizes!
Design Capital 21 is an interior design competition for a new integrated mall. The integrated mall intends to adopt as its conceptual design this theme: the world’s famous capital cities from the five continents. Each floor must be representative of the continent by bringing to life the characteristics and identities of its capital cities.
Global companies often exploit architectural icons to transform physical form into their desired brand reputations. To help achieve this goal, after twilight, the natural qualities of buildings have often been supplemented by architectural lighting, as the facades call unmistakeably for attention with their colorful and dynamic illumination. Representation has become the leading motivation for upgrading the lighting at headquarters and retail outlets. But when the illumination evolves into spectacular gestures, the brand identity and architecture itself starts to fade. Hence, the struggle for individuality has revived the discussion about ornament – though ornament appears now as light.