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  1. ArchDaily
  2. Branding

Branding: The Latest Architecture and News

Architecture is a Corporate Product - and We're All Buying

04:00 - 4 April, 2019
Architecture is a Corporate Product - and We're All Buying, Google Dublin. Image © Peter Wurmli
Google Dublin. Image © Peter Wurmli

Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?

© Nigel Young. ImageThe Bloomberg Headquarters in London © Foster + Partners, ARUP, Kier + Wright, Apple . ImageRendering of the Apple Campus in Palo Alto Google's new King's Cross campus, designed by BIG and Heatherwick Studios. Image Courtesy of Google Google Tel Aviv. Image © Itay Sikolski + 10

Woods Bagot to Transform 82-Year-Old Chinese Textile Mill Into Entertainment Destination

08:00 - 2 March, 2018
Woods Bagot to Transform 82-Year-Old Chinese Textile Mill Into Entertainment Destination, © Woods Bagot
© Woods Bagot

Fosun Group hired Woods Bagot to transform commercial planning of Dahua, an 82-year-old historic textile mill, into China’s next retail and entertainment district. Located in Xi’an’s urban center, the site sits next to Daming Palace, the Tang Dynasty’s royal residence and a national heritage site which attracts thousands of tourists each year.

© Woods Bagot © Woods Bagot © Woods Bagot © Woods Bagot + 10

Call for entries MEDS Workshop 2018 - DiverCity

17:58 - 23 January, 2018
Call for entries MEDS Workshop 2018 - DiverCity

Update: The deadlines for this opportunity have been extended 

  • Call For tutors : Extended till January 28
  • Call for participants : Ends on February 28

MEDS workshop “Meetings of Design Students” is an international workshop that takes part each summer in a different country, focusing on various issues, themes, topics and settings that will help any designer expand their expertise. It is a chance to get in touch with diverse approaches to design, different building techniques, traditions and skills. MEDS workshop is both practical and educational because it focuses not only on creative theoretical designs, but actually compels participants to execute these designs during the 2-week span of the workshop. You can apply to MEDS as a tutor or as a participant.

BRANDING ESSENTIALS: BUILDING A STRONG PRACTICE IDENTITY

12:05 - 10 August, 2016
BRANDING ESSENTIALS: BUILDING A STRONG PRACTICE IDENTITY, RIBA London CPD
RIBA London CPD

A strong brand: it’s your introduction. It tells your story. It sets you apart.

More than just a logo, an effective brand is your best tool to show off the values of your practice and to demonstrate the services you provide. This seminar provides an introduction to building a brand from scratch. The 2.5 hour session will discuss the following:

Design Capital 21 Competition – Calling for Entries!

18:06 - 14 April, 2016
Design Capital 21 Competition – Calling for Entries!, Courtesy of BCI Asia
Courtesy of BCI Asia

Don’t miss this opportunity to showcase your design ideas and win cash prizes!

Design Capital 21 is an interior design competition for a new integrated mall. The integrated mall intends to adopt as its conceptual design this theme: the world’s famous capital cities from the five continents. Each floor must be representative of the continent by bringing to life the characteristics and identities of its capital cities.

What Happens When Light Starts to Create Brand Experiences?

09:30 - 29 September, 2015
What Happens When Light Starts to Create Brand Experiences?, H&M Store in Barcelona / Estudio Mariscal. Image Courtesy of Estudio Mariscal
H&M Store in Barcelona / Estudio Mariscal. Image Courtesy of Estudio Mariscal

Global companies often exploit architectural icons to transform physical form into their desired brand reputations. To help achieve this goal, after twilight, the natural qualities of buildings have often been supplemented by architectural lighting, as the facades call unmistakeably for attention with their colorful and dynamic illumination. Representation has become the leading motivation for upgrading the lighting at headquarters and retail outlets. But when the illumination evolves into spectacular gestures, the brand identity and architecture itself starts to fade. Hence, the struggle for individuality has revived the discussion about ornament – though ornament appears now as light.

Louis Vuitton Matsuya Ginza Facade Renewal / Jun Aoki & Associates. Image © Daici Ano © Diego Opazo Allianz Arena Munich by Herzog & de Meuron, Munich, Germany. Image © Allianz Arena/B. Ducke Yas Viceroy Abu Dhabi by Asymptote, Abu Dhabi. Image © Viceroy Hotel Group + 7