Text description provided by the architects. Designed by Zaha Hadid Architects, the ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store. The pieces have been carved and molded from the original solid as pairs that define each other to create an artificial landscape that unfolds multiple layers for display. More images and architects' description after the break.
