Although our digital age allows us to peruse the latest in fashion, furniture and leisure all digitally, sometimes, there’s nothing quite like mindlessly flipping through the pages of a catalogue. Yet, the digital world is quickly penetrating even the tangible pages of furniture magazines, such as IKEA’s latest 200+ million print copies which are replacing labor intensive sets with digital renditions of furniture layouts and color combinations.
As architects who are constantly bombarded with renderings and spend hours perfecting that chosen perspective, can we spot what’s real and what’s not in the catalgoue pages below? Does that glossy kitchen countertop or fluffy blue couch really exist? Or, did IKEA’s digital modelers work their magic and fool us with the renderings – a move that saves IKEA money and still maintains the desired effect.
More after the break.