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VV House / RG Architecture

  • Architects: RG Architecture
  • Location: Brasília - Federal District, Brazil
  • Architect in Charge: Roberto Guedes
  • Project Year: 2012
  • Photographs: Joana França

© Joana França © Joana França © Joana França © Joana França

Zaha Hadid Releases New Image of New York Condominium Project Near High Line

Just as the luxury condominium high rise opens for sales, Zaha Hadid Architects and Related Companies have released a new image of 520 West 28th - Zaha Hadid's first residential building in New York. Planned for a prime location in West Chelsea, alongside the High Line and nearby Renzo Piano's newly-opened Whitney Museum and Diller Scofidio + Renfro's future Culture Shed, the 11-story development is offering 39 distinct residences, some reaching up to 6,391-square-feet. 

“I’ve always been fascinated by the High Line and its possibilities for the city. Decades ago, I used to visit the galleries in the area and consider how to build along the route. It's very exciting to be building there now,” said Zaha Hadid. “The design engages with the city while concepts of fluid spatial flow create a dynamic new living environment.”

Green Varnish / Nomad Studio

© David Johnson Courtesy of Nomad Studio © David Johnson Courtesy of Nomad Studio

Rural Urban Framework Wins 2015 Curry Stone Design Prize

Rural Urban Framework (RUF) has been named winner of the 2015 Curry Stone Design Prize at the inaugural Chicago Architecture Biennial. Addressing China's unprecedented rural-to-urban migration, RUF has (so far) helped 18 depopulating villages throughout the country prepare for their inevitable transformation by building schools, community centers, hospitals, houses and infrastructure in a collaborative process that empowers locals. 

“The work of RUF is addressing one of the most urgent current geopolitical issues, how to deal with the imbalances created by large mass migrations,” said Emiliano Gandolfi, the Prize Director. “Their work is exemplifying how architecture should establish a dialogue with the community and the environment in order to built structures that respond to their changing needs.”

MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken

Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.

If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.

How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.

© Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee © Ossip van Duivenbode © Daria Scagliola+Stijn Brakkee

Winy Maas and Jan Knikker on Markthal, PR, Awards and Architecture Media

Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.

MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.

In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.

© Daria Scagliola+Stijn Brakkee © Nico Saieh © Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee

Deloitte Quebec HQ / Arney Fender Katsalidis

  • Architects: Arney Fender Katsalidis
  • Location: 1190 Avenue des Canadiens-de-Montréal, Montréal, QC H3C, Canada
  • Collaborators: Arney Fender Katsalids, Lemay Michaud, Cadillac Fairview
  • Area: 160000.0 ft2
  • Project Year: 2015
  • Photographs: James Brittain

© James Brittain © James Brittain © James Brittain © James Brittain

Canadian Canoe Museum Reveals Shortlisted Designs

The Canadian Canoe Museum has revealed the five designs shortlisted in its competition to design a new museum on the Peterborough Lift Lock National Historic Site on the Trent-Severn Waterway in southern Ontario.

Out of 97 entered proposals, six teams were originally asked to develop more in-depth concepts over the summer, but one team withdrew. The five remaining teams -- from the United States, Canada, and Ireland -- presented their designs at an open house held by the Museum.

Symposium: "A Constrcuted World"

The J. Irwin Miller Symposium, “A Constructed World,” is convened by Joyce Hsiang and Bimal Mendis in conjunction with the exhibition, “City of 7 Billion,” at the Yale School of Architecture. The philosopher and cultural critic, Peter Sloterdijk, will deliver the keynote address, and Hashim Sarkis, Dean of the School of Architecture and Planning at MIT, will deliver the concluding address.

RIBA Future Trends Survey for August 2015 Shows Pause after Optimistic Summer

The RIBA Future Trends Survey for August 2015 showed signs of slowing after indications of growth for architects during the summer. The RIBA Future Trends Workload Index dropped one point to +21.

A Utopian Dream Stood Still: Ricardo Bofill's Postmodern Parisian Housing Estate of Noisy-le-Grand

East of Paris, in Seine-Saint-Denis, sits a "Babel-like" housing estate. Its otherworldly atmosphere—existing somewhere between a 'new world' utopian dream and a postmodern, neoclassical housing estate—has set the scene for two Hollywood films including Brazil (1984) and, more recently, the upcoming second instalment of The Hunger Games: Mockingjay (2015). Parisian photographer Laurent Kronental's photo series, Souvenir d'un Futur (Memory of a Future), is an homage to what he describes as the "stranded senior citizens" of the French capital's Grand Ensemble region — not only in Noisy-le-Grand but across the Parisian banlieue. His photographs capture a number of places and their people which, in spite of their often megalomaniacal architectural settings, have been comparatively overlooked.

See Laurent Kronental's photo series—the result of four years of visits—after the break.

Les Orgues de Flandre, 19e arrondissement Paris, 2014. Image ©  Laurent Kronental Le Pavé Neuf, Noisy-le-Grand, 2015. Image ©  Laurent Kronental Joseph, 88 ans, Les Espaces d'Abraxas, Noisy-le-Grand, 2014. Image ©  Laurent Kronental Les Tours Aillaud, Cité Pablo Picasso, Nanterre, 2014. Image ©  Laurent Kronental

House in Novellara / KM 429 architecture

  • Architects: KM 429 architecture
  • Location: Novellara RE, Italy
  • Architects in Charge: Alessio Bernardelli, Simona Avigni
  • Project Year: 2015
  • Photographs: Simone Bossi

© Simone Bossi © Simone Bossi © Simone Bossi © Simone Bossi

Le Coruscant / Atelier d’Architecture Brenac-Gonzalez

© Sergio Grazia © Sergio Grazia © Sergio Grazia © Sergio Grazia

Marc Chagall School / Paritzki & Liani Architects

  • Architects: Paritzki & Liani Architects
  • Location: Tel Aviv-Yafo, Israel
  • Design Team: Paola Liani, Itai Paritzki, Uri Milic, Diana Voyshvillo and Tal Losica
  • Project Year: 2015
  • Photographs: Amit Geron

© Amit Geron © Amit Geron © Amit Geron © Amit Geron

Equestrian Buildings / Seth Stein Architects + Watson Architecture+Design

© Lisbeth Grosmann © Lisbeth Grosmann © Lisbeth Grosmann © Lisbeth Grosmann

Exhibition: The Finnish Rowhouse – From Working-Class Housing to Middle-Class Dream

'The Finnish rowhouse – from working-class housing to middle-class dream' exhibition is showing gems of this lifestyle familiar to all Finns, with the hand of Alvar Aalto and his architect contemporaries powerfully in evidence.

Based on extensive research by Professor Riitta Nikula, the exhibition tells the intriguing story of the rowhouse, uncovering the eventful history of rowhouse living from the 1900s to the 1960s. The exhibition uses drawings, photographs and films to present this high-quality everyday architecture.

Bellino Residence / Mayes Office

© Tara Wujcik Photography © Tara Wujcik Photography © Tara Wujcik Photography © Tara Wujcik Photography