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Syrian architects Marwa Al-Sabouni and Ghassan Jansiz bring an Arabic-inspired architectural element to the seafront of Hove as part of this year’s Brighton Festival. The temporary pavilion is built in the shape of the traditional arcade called The Riwaq. Conceived as a place that brings people together, the installation will host free cultural and community events, all organized as part of England’s largest annual multi-arts festival. Established in 1967, the Brighton Festival celebrates music, theatre, dance, art, film, literature, debate, and outdoor events in various locations across Brighton, Hove, and East Sussex.

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The concept of aesthetics goes back to the Greek civilization and refers to perception through the senses. Despite being a philosophical concept, in architecture, aesthetics is used to translate architectural ideologies and concepts from the set of constructive elements, forms and materials, being intrinsically linked to the physical shape of a building and, therefore, bound to a social, economic and political context. In addition to a discussion of tastes, architectural aesthetics is a source of historical reading and analysis.

After a prolonged period known as the Middle-Ages, a growing desire to both study and mimic nature itself began to emerge, with an inclination to discover and explore the world. Between 1400-1600 A.D. Europe was to witness a significant revival of the fine arts, painting, sculpture, and Architecture. The ‘Renaissance’, meaning ‘rebirth’ in French typically refers to this period of European history, although most closely associated with Italy, countries including England and France went through many of the same cultural changes at varying timescales.

Prior to the dawn of the Renaissance, Europe was dominated by ornate and asymmetrical Gothic Architecture. Devoured by the plague, the continent lost approximately a third of its population, vastly changing society in terms of economic, social and religious effect. Contributing to Europe’s emergence into the Renaissance, the period ushered in a new era of architecture after a phase of Gothic art, with the rise of notions of ‘Humanism’. The idea of attaching much importance to the essence of individualism. The effect of Humanism included the emergence of the individual figure, greater realism and attention to detail, especially in depictions in art.

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“Good design deserves great recognition”. This statement encapsulates the A'Design Award and Competition, an award for designers, innovators and companies that wish to stand out and attract the attention of the media, editors and buyers. These aspects are especially important in the world of design, where millions of products and projects are launched, and often end up being swallowed up and not receiving due recognition. To address this, every year projects are submitted to the A' Design Award with a focus on innovation, technology, design and creativity. It offers a chance for recognition, with the valuable curatorship of a renowned jury and the possibility of a successful international launch. The A'Design Award contains a series of public relations, advertising and marketing services to celebrate the success of its winners. In addition, and unlike other design awards, it is completely free of charge.

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