In a world that was once so obsessed with architecture that was “for the ‘gram”, the rise of TikTok is creating a shift in how we experience and consume architecture. It's no small trend either, nearly 950 million TiKTok videos utilize the hashtag #architecture, frequently to describe buildings in various cities or a specific architectural style that the video creator is familiar with. Does this mean that the era of the "instagrammable building" over, and is TikTok the new way to connect across generations and locations to explore the possibilities of architecture?
Social Media: The Latest Architecture and News
How do street art practices resonate through the digital world, and how do we trace such resonance back to the street? More generally, what happens when the sensor-imbued city acquires the ability to see – almost as if it had eyes? Andrea Baldini (Nanjing University) reflects on the role that the Internet, and social networks, in particular, have had in boosting the circulation of graffiti and street art and, in turn, their communicative and denouncing power.
For the 2019 Shenzhen Biennale of Urbanism\Architecture (UABB), titled "Urban Interactions," (21 December 2019-8 March 2020) ArchDaily is working with the curators of the "Eyes of the City" section to stimulate a discussion on how new technologies might impact architecture and urban life. The contribution below is part of a series of scientific essays selected through the “Eyes of the City” call for papers, launched in preparation of the exhibitions: international scholars were asked to send their reflection in reaction to the statement by the curators Carlo Ratti Associati, Politecnico di Torino and SCUT, which you can read here.
Before social media took over, buildings were published on magazines, edited and refined according to their architects’ preferences. Nowadays, magazines are left on the sidelines for a much more influential platform, one that is not totally controlled by the architects. Digital communication has changed the way people view and interact with architecture, providing architects with new insights on how to design their structures.
PLANE—SITE, a global production agency involved in the world of urban, cultural, and social spaces, have put together a short video that examines the impact of social media on architecture firms. Building Images provides insights from OMA/AMO and UNStudio, two firms with different approaches to social media, who explain how social platforms have helped them see their projects in unprecedented ways.
Hey architects (and non-architects), how do you feel about posting more Vision vs. Reality shots? I realize there’s liability and privacy concerns. But wouldn’t it be cool for us to peel back the curtain on the overlap between design and execution? It’s a messy, but rich subject, is it not? Today, I stood on top of my truck to take this photo, showing the progress on our Pacific Ave residence, in Manhattan Beach. They just installed the red steel beams for the roof. I love the temporary transparency of the framing.
In the current iteration of our digital age, Instagram is king in the social media. Boasting 1 billion (yes, with a "b") active monthly users, if you are a business and not on Instagram, you are missing out.
Given the visual nature of the platform, architects and designers have flocked to the platform, using it to market their work, promote new ideas, and even pull in commissions. Other aggregator accounts use the platform to find and foster new talent, creating an entirely digital architectural community that is open to all.
In the modern age of sensationalism, consumerism, and widespread fake news, it's easy to understand why we feel the need to express ourselves through memes—the abstract photographs, video clips, and gifs that are manipulated in various ways to express thoughts on certain matters or situations that are relatable to people across the globe. Memes often expound complex yet concise sentiments which, in a way, closely resemble the way that we communicate in real life.
In the world of architecture, communication is often represented through critical essays, stunning renders and photographs, and hand-drawn analytical diagrams. In fact, architecture communication as we know it has mostly been a literal representation of the thing itself: Ideas are translated into plans, sections, elevations, details, form diagrams. But with the rise of memes and abstract expressions, why aren’t we popularizing our own personal thoughts with this form of widespread social media?
The hashtag officially became part of the Oxford English Dictionary in 2014, and whether you tend to use them or not, they are a pretty unavoidable internet tool that helps users connect related internet content. Maybe you’re hashtagging photos to get featured on a certain account or to poke some fun at yourself (see Justin Timberlake and Jimmy Fallon)? But serious ArchDaily readers have been using “#” to group beautiful photographs of architecture for the better part of a decade. When Instagram announced that it was possible to follow hashtags, die-hard taggers found a way to discover and like new content without actively seeking it out.
When looking back on the rich history of Japanese architecture, some of the things that immediately come to mind are complex wood joinery, hipped roofs and intimate experiences with water. Today, Japan is on the cutting edge of architectural innovation in many different buildling types—skyscrapers, office buildings and micro-housing to name a few. However, this Instagram account chooses to highlight an extremely unappreciated building type—public restrooms.
Cheekily named @toilets_a_go_go, the account promises its followers the "discovery of Japanese toilets," covering everything from bathroom pavilions inspired by traditional Japanese architecture to metabolist-like toilet pods—with a few novelty structures thrown in for good measure. If the name of the account did not already reveal the identity of the structures, one might even mistake many of them for something else. We typically overlook public restrooms or even see them in a negative light, but this account showcases the power of architecture to improve a neglected building type, showing that even a trip to the toilet can (and should) be beautiful.
Social media is one of the most critical elements for a successful marketing strategy. For architecture firms, the bounty of online platforms supporting visual content can allow ideas, commissions, and buildings to reach millions of architecture lovers around the world with a single click.
Since its launch in 2004, Facebook has proven to be an enduring platform for sharing architectural ideas, with even ArchDaily taking the decision in February to make Facebook a primary avenue for reader comments. Below, we have rounded up the 20 architecture firms worldwide with the most Facebook followers, demonstrating how a well-maintained, engaging presence on social media can allow architectural ideas to be spread to millions of enthusiasts. Are you following all of them?
This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing."
Marketing is not simply an expense reserved for already established architecture firms. Small businesses in particular can benefit from a smart marketing strategy by aligning their operations with some of marketing’s most basic premises and concepts.
Architects in general have a tendency to underestimate the importance of marketing in creating and running a successful business. Even those who claim to understand the role of marketing in acquiring clients and building relationships often fail to fully utilize its potential. Principals of small architecture firms often get caught up in trying to keep their practices afloat and end up treating marketing as a luxury that they will be able to afford once they achieve stability--thus missing the true role of marketing as being a catalyst for growth. Architects need to apply marketing to their practices from the onset and treat it with the same amount of dedication as they do with their floor plans, sections and 3D models of their building designs.
This edition of Section D, Monocle 24's weekly review of design, architecture and craft turns its editorial gaze back to their "own turf" to consider ways in which publications cover design and architecture, both in print and online. The episode asks whether "traditional magazines are as influential as they used to be," and whether or not "clicks and online-only articles can actually pay the bills?" In search of answers, Monocle's Henry-Rees Sheridan talks to ArchDaily's co-founder and Editor-in-Chief, David Basulto, along with European Editor-at-Large James Taylor-Foster, about the origins of the platform – and more.
How To Architecture! is a design competition which invites students to reflect on contemporary culture and to do it with architecture. Leafing through headlines, lists, captions, zooming in and out of feeds, bold fonts, and articles made of images: we participate in the age of the listicle. Culture flashes before us—an extension of ourselves: the superabundant reel. As the cycle of consumption whirs on, architecture still stands. What does architecture say; how does it feed you? Tell us what you think! Tell us
The panel will explore architecture through media in motion. It will look at how the field has evolved in the social media age, through the introduction of various technologies such as film and virtual reality, and business models, such as crowdsourcing. Viral Voices V will look at architecture as the intersection of environment, technology, and design, and how it will influence the new careers of tomorrow.
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In an interview with Julia Ingalls Paul Goldberger, former architecture critic of the New York Times and forthcoming biographer of Frank Gehry, discusses the critical relevance of architecture in what he dubs the "new media age." According to Ingalls, Goldberger has thrived "by writing informed narratives that examine not just the trendy cladding of a building, but the deep historical, social, and political environments that invariably give rise to it." Goldberger is a writer who has embraced Twitter, using it as a platform for discussion and debate just as, in prior years, his writings in print media would act as less immediate provocations.
Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms / Amanda Walter & Holly Berkley
Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning, and Environmental Consulting Firms is, first and foremost, a how-to guide. Using facts, figures and a wide range of research to back up its claims, the book lays out exactly how Architecture firms can get the most bang out of their social media buck.
But the book also takes the time to establish the why of social media – particularly post-Recession – and offers a fascinating glimpse into its future relevance. As the authors explain in the very first chapter: “This new form of media is not a trend. It is the way businesses communicate.” As an Architectural Blog, we see the power and reach of social media strengthen everyday, and couldn’t agree more.
If you have wet feet about jumping on the social media bandwagon, whether out of intimidation or a lack of time, be aware that that many have already dived right in, and, as Walter and Berkley put it, are “riding that wave with some exciting results.” So, let us stress: if you haven’t jumped yet, you need too. Social Media in Action is a good way to start.
For more tips about improving your social media presence from Social Media in Action, read on after the break…
Bing Thom and the Surrey City Centre Library: How architects are using Facebook and Twitter for public design
Facing an abbreviated schedule for the information-gathering phase of the Surrey City Centre Libary, Bing Thom Architects (BTA) turned to social media for real-time public input. The result was spectacular!