Before social media took over, buildings were published on magazines, edited and refined according to their architects’ preferences. Nowadays, magazines are left on the sidelines for a much more influential platform, one that is not totally controlled by the architects. Digital communication has changed the way people view and interact with architecture, providing architects with new insights on how to design their structures.
PLANE—SITE, a global production agency involved in the world of urban, cultural, and social spaces, have put together a short video that examines the impact of social media on architecture firms. Building Images provides insights from OMA/AMO and UNStudio, two firms with different approaches to social media, who explain how social platforms have helped them see their projects in unprecedented ways.