Renovated numerous times during its history, Gaumont-Alésia, a Parisian cinema housed in a structure that is over 80 years old, will now be revamped by firm Manuelle Gautrand Architecture. With a design that emphasizes filmography’s presence in modern culture, the Gaumont-Alésia is set to become an inviting cultural hub for the surrounding city, showcasing cinema’s influence on both the interior and exterior.
Both street facades will be composed of glass curtain walls shaded by pleated metal panels. These panels will be perforated by hundreds of LED “pixels” which will create an image across the pleats. Both entrances to the building become animated walls, broadcasting film stills, movie trailers, and advertisements, all meant to entice passersby. The LEDS are spaced fewer and farther apart toward the edges of the building, creating a stippling effect around the border of the images. At the entrances these animated panels will peel upwards, creating a canopy under which patrons can walk.
In Joshua Tree, California, artist Phillip K Smith III has completed Lucid Stead: an optical illusion/installation that modifies an abandoned 70-year-old homestead with mirrors in order to make it appear transparent. The cabin was also fitted with LED lighting to “extract the distilled experience of how light changes over time — how a mountain can be blue, red, brown, white, purple, and black all in one day.” As Smith stated, the project is about light, shadow, and tapping into the quiet of the desert. Check out more images and a video of the cabin after the break!
For his thesis project, Javier Lloret turned a building into a giant, solvable Rubik’s Cube. Making use of the media facade of the Ars Electronica in Linz, Austria, he projected the world’s most famous handheld puzzle onto a huge scale – inviting passers-by to solve the puzzle. In the process, Lloret transformed the nearby area, showing that (when used correctly) technology can make the urban environment more fun.
Read on to find out how Lloret did it…
California-based GDS Architects‘ new proposal, dubbed Infinity Tower, is designed to disappear from its Korean skyline. How? Cameras will be mounted at six strategic points; thousands of LED screens on the facade will then broadcast the real-time photos captured and logged by the cameras. Though no estimated completion date has been announced, the developers have received construction permits to break ground. More about this incredible vanishing act and how it’s done at Fast Co-Design.
London-based United Visual Artists (UVA) has brought Sou Fujimoto’s “cloud-like” Serpentine Pavilion to life with an “electrical storm” of LEDs. With the intention of making the architecture “breathe” from within, UVA seamlessly integrated a network of LED lights into the latticed, 20mm steel pole structure that mimics the natural forms of an electric storm. In addition, carefully conducted auditory effects further enhance the experience, transforming Fujimoto’s “radical pavilion” into an electrified geometric cloud.
Light matters, a monthly column on light and space, is written by Thomas Schielke. Based in Germany, he is fascinated by architectural lighting, has published numerous articles and co-authored the book „Light Perspectives“.
Today we have permanent media façade installations worldwide that call for attention. With size, tempo, colour and brightness they stand up as individuals within the urban nightscape. Many of them send out their luminous messages in a broadcast mode. For this reason, neighbours, on occasion, demand an intense dialogue with regard to content and form of the media façade, especially as it’s often unclear whether light installations are architecture or advertisement.
However, in the same way a good book requires a storyteller, media facades demand curators to arrange exciting stories that fit into the site and suit the client. The following four examples show how media facades reflect the story of the buildings themselves – see them all, after the break…
Ivan Toth Depeña’s light-based installation “Reflect” was permanently installed in the Stephen Clark Government Center Lobby in Miami in November, 2011. Commissioned by the Miami-Dade Art in Public Places initiative, the work illuminates the dynamism of the lobby space and encourages a sense of discovery in the visitors.
Architects: Langarita Navarro Arquitectos – María Langarita, Víctor Navarro
Location: Medialab Prado, Madrid, Spain
Collaborators: María Langarita, Víctor Navarro, Juan Palencia, Roberto Gonzalez
Client: Area de las Artes, Ayuntamiento de Madrid
General Contractor: Pecsa Teconsa U.T.E.
Lighting Consultant: Ca2l
Project Area: 144 sqm
Project Year: 2008
Construction Year: 2008-2009
Photographs: Miguel de Guzman
Architects: OTASH studio
Location: Kremlin, Moscow, Russia
Authors: Dejan Otasevic, Ivo Otasevic, Uros Otasevic (designer)
Project architectural team: Slobodan Damjanovic, Pavle Bogdanovic
Associates: Nenad Peranovic, Marija Simsic, Dragana Mijatovic
Design Year: 2007
Project Year: 2008-2009
Photographs: OTASH studio
Edtudio Mariscal did a complete work for H&M in Barcelona: Architecture, lighting, furniture, graphics… even the shopping bags.
Architecture, interiors and graphic design: Estudio Mariscal
Location: c/ Portal de l’Àngel 22, Barcelona, Spain
Area: 1.720 m2
Contractor: Dula Bau
Furniture and commercial equipment: Dula Ibérica
Structural engineering: nb35
Architects: Atelier Phileas (member of PLAN01)
Location: Malakoff, France
Program: Head quarter room, technical spaces, Offices, meeting rooms, Renovation of the subway station Etienne Dolet, Urban lanscape
Constructed Area: 1,600 sqm
Budget: 4.5M Euro + tax (US $5.67M + tax)
Project year: 2006
Photographer: Stéphane Chalmeau, Frédéric Delangle
Architects: Brisac Gonzalez / Cécile Brisac & Edgar Gonzalez
Location: Aurillac, France
Collaborators: Olivier Herman, Christopher Pfiffner, Margarita Bescos, Fumiko Kato, Henrike Rabe, João Baptista, Nicolas Ecrepont, Tea Puric, Afroditi Kirmi, Aitor Albo, Jean Dumas, Gerd Wetzel, Anke Schulz, Franck Quintanel
Client: Communauté d’agglomération du bassin d’Aurillac
Project year: 2004-2006
Construction year: 2006-2007
Construction Area: 5,265 sqm
Structure: VP Green
Theater Consultant: Ducks Sceno
Acoustics: Xu acoustique
The 2008 Olympic Games aren´t just a gathering of athletes, it´s also a showcase of the most innovative buildings and technologies like GreenPIX, the Zero Energy Media Wall by Simone Giostra & Partners and ARUP, pictured above.
This curtain wall covers the front of the Xicui entertainment complex in Beijing, near the site of the 2008 Olympic Games. It features the worlds largest color LED display, powered by a photovoltaic system integrated into the glass curtain wall.
This Media Wall will showcase a selection of specially commissioned video installations and live performances by artists from China, Europe and the US, starting in May. Pictures, construction progress, diagrams and videos after the break.