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 Jeroen Musch

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Dafne Schippersburg Bridge / NEXT architects and rudy uytenhaak + partners architecten

© Marcel IJzerman © Marcel IJzerman © Jeroen Musch © Jeroen Musch + 27

Amstel Tower / Powerhouse Company

© Ossip van Duivenbode © Jeroen Musch © Jeroen Musch © Egbert de Boer + 7

Apartments  · 
Amsterdam, The Netherlands

Fast Food Slowed Down: What's Behind the All the Redesigns - and Is It Enough?

Some restaurants don’t need a review to get attention. You might know them for their longevity, their presence, or even just their advertisements. But most importantly, whether it’s their grand luminous logo, or the building’s prominent architecture and color palette, these franchises are more or less the same (the menu, the music, the interior design…), wherever you are, be it London, Lima, or Lahore.

Recently, however, a few of these places have begun to shift away from the “architectural stamp” that they use in all their branches, hiring design firms to rebrand their restaurants - and by extension, their image. This bespoke approach can result in outposts that are atypically site-specific, understated, and individual. For users, it may be a point of curiosity; a reason to revisit what you think you already know. For the brand, it's an attempt to cater to evolving tastes (culinary and otherwise) without having to alter the core product.

McDonald's Rotterdam. Image © Jeroen Musch Fuel Station + McDonald's, Georgia. Image Courtesy of Giorgi Khmaladze Starbucks Chelsea, NYC. Image Courtesy of Starbucks Burger King Garden Grill . Image Courtesy of Outofstock + 20

De Verkenner Tower / Mei architects and planners

© Ossip van Duivenbode © Ossip van Duivenbode Courtesy of Mei architects and planners © Ossip van Duivenbode + 39

Apartments  · 
Utrecht, The Netherlands
  • Architects Authors of this architecture project Mei architects and planners
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2016

Tiny Office Pavilion Vught / studio PROTOTYPE

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 12

  • Architects Authors of this architecture project studio PROTOTYPE
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2017

Gouda Cheese Warehouse Loft Apartments / Mei architects and planners

© Ossip van Duivenbode © Ossip van Duivenbode © Ossip van Duivenbode © Ossip van Duivenbode + 37

  • Architects Authors of this architecture project Mei architects and planners
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2017

Ortho Wijchen / studio PROTOTYPE

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 16

  • Architects Authors of this architecture project studio PROTOTYPE
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2015

Villa Schoorl / Studio Prototype

©  Jeroen Musch ©  Jeroen Musch ©  Jeroen Musch ©  Jeroen Musch + 19

Houses  · 
Schoorl, The Netherlands
  • Architects Authors of this architecture project Studio Prototype
  • Project Year Brands with products used in this architecture project
    2016

Erasmus University Rotterdam / Paul de Ruiter Architects

© Sebastian van Damme ©  Jeroen Musch © Tim Van de Velde ©  Jeroen Musch + 33

University  · 
Rotterdam, The Netherlands
  • Architects Authors of this architecture project Paul de Ruiter Architects
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2015

Transformation Forest House / Bloot Architecture

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 14

Houses  · 
Hengelo, The Netherlands
  • architects Authors of this architecture project Bloot Architecture
  • Project Year Brands with products used in this architecture project
    2015

McDonald's Pavilion on Coolsingel / Mei architects and planners

©  Jeroen Musch Courtesy of Mei architects and planners © Ossip Van Duivenbode ©  Jeroen Musch + 32

Grocery Store  · 
Rotterdam, The Netherlands
  • Architects Authors of this architecture project Mei architects and planners
  • Project Year Brands with products used in this architecture project
    2015

House in Almen / Barend Koolhaas

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 22

Houses  · 
  • architects Authors of this architecture project Barend Koolhaas
  • Project Year Brands with products used in this architecture project
    2015

MVRDV and Interior Urbanism: An Interview With Winy Maas

In the late 20th and early 21st centuries, one of the major changes within cities around the world has been the rise of so-called "privately-owned public space," a development which has attracted the attention of many urbanists and is still being widely debated. However, for MONU Magazine, the increasing prevalence (and arguably, acceptance) of such privately owned spaces for public use gives us an opportunity to discuss another aspect of public space: interior urbanism. With the rise of the shopping mall and the increasingly diverse functions required by buildings such as libraries, interior spaces now resemble exterior public spaces more and more.

The following interview is an excerpt from the 21st issue of MONU Magazine, in which MONU's Bernd Upmeyer and Beatriz Ramo interview MVRDV founder Winy Maas, discussing the concept of interior urbanism in the work of MVRDV, in particular in their Rotterdam Markthal, Glass Farm and Book Mountain projects.

Markthal Rotterdam. Image © Nico Saieh Book Mountain in Spijkenisse. Image © Jeroen Musch Book Mountain in Spijkenisse. Image © Jeroen Musch Glass Farm in Schijndel. Image © Jeroen Musch + 13

Bekkering Adams Create Hanging Installation in Venice

Dutch practice Bekkering Adams Architecten, in cooperation with ABT and BeersNielsen, recently unveiled an installation at the Palazzo Mora, Venice as part of a collateral event with this year's Venice Biennale. Entitled Form-ContraForm, the sculptural piece reflects on the conceptual and human perception of space - something which they describe as "a space that surrounds and envelops." Distilling architecture's fundamentals (which is also the theme of this year's Biennale) down to the definition of co-ordinates in space, the experience created by Bekkering Adams is akin to the notion of "the mass versus the cavity."

Mirror House, Almere / Johan Selbing + Anouk Vogel

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 13

Houses  · 
Almere, The Netherlands
  • Architects Authors of this architecture project Johan Selbing, Anouk Vogel
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2013

Unielocatie Zuiderpark / JHK Architecten

©  Jeroen Musch © Rhalda Jansen ©  Jeroen Musch ©  Jeroen Musch + 19

Schools  · 
Rotterdam, The Netherlands
  • Architects Authors of this architecture project JHK Architecten
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2012

Het Buro De Bovenkamer / Krill Architecture + Christian Müller Architects

© Jeroen Musch © Jeroen Musch © Jeroen Musch © Jeroen Musch + 19

Villa Kogelhof / Paul de Ruiter Architects

©  Jeroen Musch ©  Jeroen Musch ©  Jeroen Musch ©  Jeroen Musch + 17

Houses  · 
Noord-Beveland, The Netherlands
  • Architects Authors of this architecture project Paul de Ruiter Architects
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2013