With the opening of the Fondazione Prada art galleries in May, OMA showed a different side to their practice, one focusing on preservation and assemblage rather than the iconography and diagrammatic layout that many associate with the firm. In this interview, originally published by Metropolis Magazine as "Koolhaas Talks Prada," Rem Koolhaas explains the reasoning behind this new approach, and how they attempted to avoid falling into the clichés of post-industrial art spaces.
When the Fondazione Prada opened its doors to a new permanent home in Milan dedicated to contemporary culture, it not only placed the Italian city firmly at the forefront of today’s global art world, but also introduced an ambitious new way of thinking about the relationship between architecture and art. The location—an original 1910 distillery in a distinctly gritty part of the city—comprised seven spaces including warehouses and three enormous brewing cisterns with a raw industrial quality that the architects, Dutch firm OMA, retained while adding three new buildings made of glass, white concrete, and aluminum foam. One, the centrally located Podium, is intended for temporary shows, while another—still under construction—is a nine-story tower that will house the foundation’s archives, art installations, and a restaurant. The third, a theater with a mirrored facade, features folding walls that allow the building to open onto a courtyard. In total, the collection of buildings provides nearly 120,000 square feet of exhibition space, more than twice that of the new Whitney Museum of American Art. Metropolis correspondent Catherine Shaw visited the site with Pritzker Prize–winning architect Rem Koolhaas to find out more about the challenges of creating a new cultural paradigm.
.jpg?1438347714 "The Fondazione’s inaugural exhibition, the Serial Classic, explores questions of authenticity and imitation in classical antiquity. The lifesize sculptures are mounted on an intricate flooring system designed for the exhibition and composed of travertine, brushed aluminum, and perspex—all exposed along the edges. Image © Attilio Maranzano")
.jpg?1438347662 "The gilded exhibition hall is the central focal point of the Fondazione. Called the Haunted House, the structure’s blank utilitarian features are draped in gold leaf, an ostensibly spontaneous extravagance that Koolhaas post-rationalizes on functionalist grounds. The building towers above the rest of the campus’s open-air spaces and warehouses, which all can be taken in from the Haunted House’s balconies. Image © Bas Princen - Fondazione Prada")
