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  1. ArchDaily
  2. Projects
  3. Exhibition Center
  4. Italy
  5. SCHMIDHUBER
  6. 2015
  7. Germany Pavilion – Milan Expo 2015 / SCHMIDHUBER

Germany Pavilion – Milan Expo 2015 / SCHMIDHUBER

  • 09:00 - 5 June, 2015
Germany Pavilion – Milan Expo 2015 / SCHMIDHUBER
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
  • Architects

  • Location

    Milan, Italy
  • Overall Responsibility

    German Federal Ministry of Economics and Energy, Bonn
  • Team

    SCHMIDHUBER + Milla & Partner + Nüssli
  • Project Year

    2015

      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli. Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli. Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli. Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli. + 17

      • Management Company

        Messe Frankfurt Exhibition GmbH
      • Design, Planning, Realization

        German Pavilion Expo Milano 2015 Consortium
      • Spatial Concept, Architecture, General Planning

        SCHMIDHUBER, Munich
      • Content Concept, Exhibition, Media

        Milla & Partner, Stuttgart
      • Project Management and Construction

        Nüssli (Deutschland) GmbH, Roth
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

      “Feeding the Planet, Energy for Life” is the theme for Expo 2015. The German pavilion clearly orients itself to this leitmotif – under the “Fields of Ideas” motto. Germany reveals itself as a vibrant, fertile “landscape” filled with ideas on future human nutrition. The pavilion vividly illustrates just how important dealing respectfully with nature is to our ongoing food supply, while inviting visitors to take action themselves.

      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

      Visitors can discover the “Fields of Ideas” along two different routes. They can either stroll along the pavilion’s freely accessible upper level, which invites them to relax and enjoy. Or they can explore the exhibition inside the pavilion, which addresses such topics as the sources of nutrition, through to food production and consumption in the urban world.

      Floor Plan
      Floor Plan
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

      The central design element of the pavilion are expressive membrane-covered shelters in the shape of sprouting plants: the “Idea Seedlings.” Their construction and bionic design vocabulary are inspired by nature. The Idea Seedlings link the interior and exterior spaces, a blend of architecture and exhibition, and at the same time provide shade for visitors in the hot Italian summer.

      Germany Pavilion – Milan Expo 2015 / SCHMIDHUBER, Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.
      Courtesy of SCHMIDHUBER /+ Milla & Partner + Nüssli.

      By integrating cutting-edge organic photovoltaic (OPV) technology, the seedlings become Solar Trees. The German Pavilion is the first large international architecture project to use these innovative new products. In contrast with a project using conventional solar modules, the German Pavilion architects had the opportunity to do more than just incorporate existing technology. They had free rein to design the flexible, OPV membrane modules to match their own creative ideas, and to integrate them into the overall design of the pavilion.

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      Location to be used only as a reference. It could indicate city/country but not exact address.
      About this office
      SCHMIDHUBER
      Office
      Cite: "Germany Pavilion – Milan Expo 2015 / SCHMIDHUBER" 05 Jun 2015. ArchDaily. Accessed . <https://www.archdaily.com/639156/germany-pavilion-nil-milan-expo-2015-schmidhuber/> ISSN 0719-8884
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