The New Institute (formerly the NAi). Image Courtesy of Het Nieuwe Instituut
Rotterdam-based practice MVRDV have begun a transfer of their early work, spanning fifteen years from 1993 to 2008, to Het Nieuwe Instituut — the central architecture archive of The Netherlands. This collection, which will eventually be made available to the public, will be in the institute's first primarily digital donation (approximately eight terabytes of data) and consisting of material from 400 of the practice's 680 total projects, including the Villa VPRO, the Silodam in Amsterdam, and the Markthal Rotterdam, as well as unrealised projects such as Meta City Datatown, Pig City, and 3D City Cube.
Perhaps the only material on the architectural market known for its "thirst," ultra-porous concrete is being hailed as the future of urban water runoff management for warm climates. The emerging material reached mainstream popularity in recent weeks thanks to a viral video depicting an apparently ordinary car park absorbing an inordinate amount of water; 1.2 million views later, the video has ignited debate on viability and possible uses for water-absorbent concrete.
Ultra-porous concrete is gaining a foothold thanks to extensive research being conducted by architects and engineers around the world. Known for its rainy climate, daring use of innovative materials and unorthodox architecture, it comes as no surprise that the Dutch city of Rotterdam has embraced water-absorbent concrete for testing.
Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.
If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.
How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.
Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.
MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.
In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.
Videos
'Concrete Love: The Architecture of the Böhms' will open the festival on the 7th October 2015. Image Courtesy of AFFR
It's only logical that Rotterdam, one of Europe's leading cities for architecture and architectural practice, has a biennial film festival. Since its inception in 2000, the city's homage to architectural cinema now claims to be the biggest architectural film festival in the world. Featuring over one hundred international documentaries, feature films and shorts—as well as debates, lectures and seminars—this year's festival plans to "provide a podium for discussing the city and future of spatial development." From cinematic journeys into the world of the illusive Böhm family to Zaha Hadid, Chinese ghost cities to London's Barbican estate, this year's programme circles around the theme of the Global Home.
With the eighth incarnation of the Architecture Film Festival Rotterdam (AFFR) opening next week (running from the 7th - 11th October 2015), we've selected our five top picks from this year's schedule.
Dubbed Smog Free Tower, the 7-meter-tall vacuum acts as a filter that uses patented “ozone free ion technology” to clean 30,000 cubic meters of air per hour using only minimal wind and electrical energy.
Now at the halfway point of the six month long World Expo in Milan, in which 145 countries are participating in a concentration of national spectacle surrounding the theme of "feeding the planet," Rotterdam's Nieuwe Instituut (HNI)—the centre for architecture in the Netherlands—is exhibiting an altogether more reflective display of national civic pride.
Rotterdam, which was blitzed and decimated during the Second World War, is a place well suited to host an exhibition whose underlying theme centres on the fragile, often precarious notion of national self-image. Following the war Rotterdam was forced to rebuild itself, carving out a new place on the world stage and reestablishing its importance as an international port. Now, seventy years later, Rotterdam is a very different place. In demonstrating just how delicate the construction of a tangible national identity can be this latest exhibition at the HNI offers up a sincere speculative base for self-reflection.
Produced by Dutch journalist Peter Veenendaal, City of Light is a documentary that covers the design, construction, and social effects of Willem Marinus Dudok’s De Bijenkorf in Rotterdam, the Netherlands. De Bijenkorf opened in Rotterdam in 1930, and after barely surviving the Second World War, it was destroyed in 1960 to make way for a Metro Station and a new store designed by Marcel Breuer and largely forgotten. City of Light presents Dudok’s shopping center as an important model for retail architecture that came about during the formative years of the shopping mall, and includes interviews with historians, former employees, and local enthusiasts to bring the building back to life.
Despite being relatively unknown today, Dudok’s De Bijenkorf was important not only for the architectural community, but also for the city of Rotterdam. In Veenendaal’s documentary, architectural historian Herman van Bergeijk remarks that at the time of its construction, De Bijenkorf was the “largest and most modern department store in Europe." The store was immensely popular with locals; according to the video over 70,000 people visited on opening day to explore the building, and over time, it became an icon of Rotterdam's growing commercial success.
Videos
Aerial view of the port and city of Rotterdam. Image via AA Visiting School Rotterdam
This year the Architectural Association (AA) Visiting School programme will extend its reach to the Dutch city of Rotterdam – a place which, "by some strange twist of geographical and historical fate, has the highest concentration of architects and architectural thinkers in the world." The workshop, which will run for two weeks in July, will explore issues of inhabitance, perception, and intensity through analysis and creative interpretation of Rotterdam’s 'core' "or, more likely, its multiple cores, invisible to the untrained eye." Based in the Shell Tower on Hofplein, students will be afforded the opportunity to observe and analyse the city from on-high.
The Learn'd, a short film directed by Victor Vroegindeweij (The Office for Nonfiction Storytelling, Hazazah Pictures), captures the poetry of light and space within KAAN Architecten's Education Center. Part of the Rotterdam academic hospital Erasmus MC, the center was once an abandoned atrium that was transformed into an "enlightened inner square" that united all the building's medical student programs under a single roof.
The medium of film has long been employed to visualise, document and narrate architectural and urban space. Since the advent of more accessible devices to capture and record these journeys and explorations it has been used more frequently by practices and students in an attempt to develop new ways of experiencing built designs. #donotsettle, a YouTube channel established by two architects and urban enthusiasts while studying at TUDelft in The Netherlands, seeks to reconcile the disparity between film as architectural representation and as an experiential medium. Although not high in production value, their films are exciting examples of how user-oriented architectural 'vlogging' can uncover an entirely new way of understanding the world around us, imbued with a refreshing level of enthusiasm and authenticity.
Following our top 40 Architecture Docs to Watch in 2014and our favourite 30 Architecture Docs to Watch in 2013, 2015 is no exception! Our latest round up continues to feature a fantastic range of films and documentaries telling the tales of unsung architectural heroes and unheard urban narratives from around the world. This entirely fresh selection looks past the panoply of stars to bring you more of the best architectural documentaries which will provoke, intrigue and beguile.
From a film which explores one man's dream to build a cathedral (#4) and a simultaneous history of and vision of Rotterdam's future (#7), to a tour of the world's last surviving squatter town in Copenhagen (#14) and A Short History of Abandoned Sets in Morocco (#16), we present - in no particular order - thirty freshly picked documentaries for you to watch in 2015.
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