After the Bolsheviks secured power in Russia in the late 1910s and eventually created the Soviet Union in 1922, one of the first orders of business was a new campaign, Novyi bit (new everyday life), which sought to advance many of the most hallowed causes of their newly minted socialism. The initiative’s great success came from the bold designs of Constructivist artists such as Alexander Rodchenko, Vladimir Mayakovsky, and Lyubov Popova. Using a high-contrast visual language and a combination of words and symbols, the graphics were arresting and comprehensible in a post-tsarist country that was largely illiterate, and became some of the most recognizable examples of twentieth century graphics and political propaganda.
It's hard not to see the connection between the styles of the Constructivists and the unusual graphics created by NL Architects in association with BeL (Bernhardt und Leeser) Sozietät für Architektur BDA for their competition-winning proposal for Hamburg’s St. Pauli neighborhood, consisting of an urban plan of housing and other amenities at the former site of Esso Häuser on the Spielbudenplatz. And, while this stylistic connection may not have been intentionally drawn by the architects - the inspiration for the graphics is not mentioned in the four-page project description - it is oddly appropriate for this particular development.