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Architects: Admun Studio
- Area: 110 m²
- Year: 2017
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Manufacturers: Firouze Faam Par, Lighthome, Novin Seciurit, Picocolor, Tehran Cement
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Austrian-born architect Victor Gruen is perhaps best known for pioneering the design of the American mall typology. His visions for these spaces sought to incorporate various aspects of the city into a single enclosed or indoor space, with a particular focus on consumption and commercial activity. His sprawling designs functioned as the perfect complement to America’s burgeoning leisure-driven consumer culture as a booming economy and an increase in car travel reinforced the possibilities of this new postwar way of life. Perhaps lesser-known, however, is Gruen’s commission from the Iranian government to design an urban plan for the city of Tehran in the late 1960s.



In the age of skyscrapers, the immediate solution to housing is to build up and duplicate single units in the plan. In contrast, the Zafereniah Tower designed by Challenge Studio, project laureate of the recent 2018 Architizer A+ Award, proposed a conceptual endeavor as a prototype for mid-rise, multi-unit housing.
The Tehran-based firm won both the Jury and Popular Choice Awards for their response to the prompt for a design that "champion[s] its potential for a positive impact on everyday life."


This article was originally published on 26 October, 2015. To read the stories behind other celebrated architecture projects, visit our AD Classics section.
Commissioned to celebrate the 2500th anniversary of the Persian Empire, the Azadi Tower has been a site of celebration, unrest, and revolution. Despite its association with the deposed Shah, the tower has been embraced as a national symbol of Iran, playing host to both pro- and anti-government demonstrations, following the controversial 2009 Presidential elections.
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