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  1. ArchDaily
  2. Projects
  3. Cinema
  4. Iran
  5. Admun Studio
  6. 2017
  7. Crimson Sequence / Admun Studio

Crimson Sequence / Admun Studio

  • 02:00 - 17 March, 2018
Crimson Sequence / Admun Studio
Crimson Sequence / Admun Studio, © Seyed MohammadHossein Sadatian
© Seyed MohammadHossein Sadatian

© Mehdi Kolahi © Mehdi Kolahi © Mehdi Kolahi © Seyed MohammadHossein Sadatian + 17

  • Architects

  • Location

    Tehran Province, Tehran, District 7, Emam Ali Hwy, Iran
  • Architect in Charge

    Shobeir Mousavi, Amirreza Fazel, Mehdi Kolahi
  • Design Team

    Masoud Almasi, Farshad Habibi
  • Area

    130.0 m2
  • Project Year

  • Photographs

  • Construction

    Admun Studio
  • Construction Supervisor

    Babak Moshrefi, Mahdi Mousavi
  • Construction Team

    Mohammad Ehsani, Omran Savaran, Majid Jahanmehr, Behrooz Elahi
  • Structure Consultant

    Soheil Asef
  • Mural Painting

    Davood Khalili
  • Client

    BoshraFilm Art and Culture Institute
  • Project Team

    Abolfazl Khamsieh, Niousha Ghasem
  • Budget

    37000 $
  • More Specs Less Specs
© Mehdi Kolahi
© Mehdi Kolahi

Text description provided by the architects. Admun studio was commissioned to design Tirajhe 2 cinema lobby, the first branch of Boshra cinema complexes which is located on the food court’s floor of this well-known shopping center, while it was inconspicuous in the background due to inaccuracy in its entrance design contributed to the fact that most customers of the shopping center were unaware of the existence of the cinema complex.

© Mehdi Kolahi
© Mehdi Kolahi

Before renovation, the lobby consisted of two surfaces with an approximate two-meter difference in height connected by stairs, in other words, two inactive spaces and an access path.

© Seyed MohammadHossein Sadatian
© Seyed MohammadHossein Sadatian

Since, cinema is essentially cinematic, it is not compatible with inactivity. Hence, the lobby is designed to invite users inward within a mysterious path like an actor on a film location, carrying them through red carpet frame by frame and in combination with the scenes being created by the movements of the users within different sections of the project, the lobby is showcased as a dynamic sequence within its context, consequently, creating a different spatial experience of views, horizons and motions. 


For this purpose, the lower surface of the lobby is divided into three sections rising from the floor level reaching the upper mezzanine in the form of a sloped surface. The railings of the surfaces go up and reach the ceiling. Their extension continues to the ceiling turning into multiple linear recessed lights, breaking the visual continuity into several frames as the user walks through the space. Afterwards, everywhere is covered with a red color so that the whole lobby space turns into an integrated volume within the food court space.

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Admun Studio
Cite: "Crimson Sequence / Admun Studio" 17 Mar 2018. ArchDaily. Accessed . <> ISSN 0719-8884