Loja: The Latest Architecture and News

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How did a material conceived for bridges, factories, and large structures find its way to the living room bench, the apartment bookshelf, or the coffee table? Metal has crossed centuries associated with labor, machinery, and monumentality—from the exposed structures of the 19th-century World Expos to the production logic of modern industry. Its presence in the domestic interior is not a given, but rather a cultural achievement: the transformation of an industrial material into an element of everyday, intimate use, close to the body.

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Window displays are the means of communication with the customers, the transition layer between the street and the store. From its emergence in the 2nd century, in the Roman Empire, until today, many changes have taken place until we reach the current windows, which not only display products, but also the identity of brands. Here is what to consider when designing a showcase.

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