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Brutalism is an architectural style that originated in the 1950s and became popular in the 1960s. Its name comes from the French "béton brut," which means "raw concrete," as this material is one of the most characteristic elements of the style. Its main features are the apparent use of concrete, offering visuals where natural texture and tonality are the protagonists of the buildings. Brutalist buildings often have an austere and massive aesthetic, with simple and repetitive geometric shapes. The use of industrial materials and innovative construction techniques is also common in brutalism.

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Art Deco is an artistic and design style that emerged in Europe in the late 19th and early 20th centuries, reaching its peak in the 1920s and 1930s. Although it's difficult to identify a single origin for Art Deco, it's believed that the style developed as a reaction against the Arts and Crafts and Art Nouveau movements, which emphasized craftsmanship and naturalistic ornamentation. The style quickly spread throughout the world and had a major influence on architecture, interior design, fashion, and visual arts during the first half of the 20th century.

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Just as the colors of an abstract painting or photograph can produce a certain mood, so can the colors of a building or room profoundly influence how the people using it feel. Physiologically, study after study has shown that blue light slows the production of melatonin, keeping people more alert or awake even at night. Psychologically, people associate certain colors with certain feelings due to cultural symbols and lived experiences – for example, they might perceive the color red as menacing or frightening because of its connection to blood.

Altogether, the way a room is colored can have complex effects on how its users feel, while a façade can be perceived in dramatically different ways depending on how it is colored. Below, we summarize the emotional associations of every color, assessing their differing effects as each is used in architectural space.

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