the world's most visited architecture website
All
Projects
Products
Events
Competitions
  1. ArchDaily
  2. Projects
  3. Pavillion
  4. Italy
  5. Herzog & de Meuron
  6. 2015
  7. Milan Expo 2015: Herzog & de Meuron Designs Slow Food Pavilion for Carlo Petrini

Milan Expo 2015: Herzog & de Meuron Designs Slow Food Pavilion for Carlo Petrini

Milan Expo 2015: Herzog & de Meuron Designs Slow Food Pavilion for Carlo Petrini
Milan Expo 2015: Herzog & de Meuron Designs Slow Food Pavilion for Carlo Petrini, Courtesy of Herzog & de Meuron
Courtesy of Herzog & de Meuron

Herzog & de Meuron have unveiled the design for their Slow Food Pavilion, due for completion by the 2015 Milan Expo in May. Showcasing the work of Carlo Petrini's Slow Food organization, the pavilion promotes the global organization's vision of universal access to "good, clean and fair food."

Sited on a triangular piece of land in the Eastern end of the Expo's central boulevard, the pavilion uses a a triangular configuration of tables to evoke what Herzog & de Meuron describe as "an atmosphere of refectory and market."

The tripartite pavilion is subdivided into a theatre, exhibition space, and tasting zone, with each program occupying compact areas of less than 455-square-meters apiece. Herzog & de Meuron's understated approach mirrors the grassroots nature of Slow Food, and is a conscientious effort to foreground agriculture and food production as against architectural showmanship.

A press release from the firm expressed a desire for "radical reinvention of what a world exhibition could be in the 21st century," and criticized the "self-contemplation" of many pavilions. The Slow Food Pavilion is a direct response to this, with an enclosed floor plan and streamlined spaces allowing exhibition content to take centre stage.

Maintaining a human scale, the single-story pavilion controls traffic volumes and flow and allows visitors to more effectively engage with on-site experts and written and visual material. The three timber structures circumscribe a triangular courtyard, and are formally suggestive of the traditional Lombardian farm house, or Cascina.

Floor Plan
Floor Plan

Following the Expo's closure in October 31, the structures will be dismounted and repurposed as garden sheds in Italian school gardens as part of Slow Food's "Orto in Condotta" educational program.

Previous coverage of the Milan Expo 2015 can be viewed here.

  • Architects

  • Location

    Rho, 20017 Rho MI, Italy
  • Partners In Charge

    Jacques Herzog, Pierre de Meuron, Andreas Fries
  • Project Manager

    Liliana Amorim Rocha
  • Design Team

    Alessia Catellani, María Ángeles Lerín Ruesca, Mateo Mori Meana, Marco Uliana
  • Area

    1188.0 sqm
  • Project Year

    2015
  • Category

About this office
Cite: Patricia Arcilla. "Milan Expo 2015: Herzog & de Meuron Designs Slow Food Pavilion for Carlo Petrini" 19 Feb 2015. ArchDaily. Accessed . <https://www.archdaily.com/600356/milan-expo-2015-herzog-and-de-meuron-designs-slow-food-pavilion-for-carlo-petrini/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.