What is the connection between sex, architecture and design? Opening tomorrow, September 29, Playboy Architecture, 1953-1979 explores the role of architecture in the famous men’s magazine Playboy. Colomina, along with the curators of NAiM/Bureau-Europa in Maastricht, The Netherlands, centers the exhibition around the research of Beatriz Colomina, a professor at the Princeton University School of Architecture and founder of their Media and Modernity program, who has been studying the connection for the past three years.
Playboy Architecture, 1953-1979 illustrates how cities, buildings, interiors, furniture and products have always played an important role in the fantasy world of Playboy. Ever since Hugh Hefner launched Playboy in 1952, its erotic spreads have featured the likes of Frank Lloyd Wright, Mies van der Rohe, Buckminster Fuller, Moshe Safdie, and Paolo Soleri. As Colomina’s program argues, “sexual revolution and architectural revolution are inseparable.” The exhibition reveals how Playboy reshaped masculinity with the influence of architecture and design.
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Six architectural designers want to make the visitor aware of the space in which they live, their living room. Just try and take a different look at your environment, is what they ask. Does the TV have to be on the cupboard in the corner? Don’t people tend to take their living environment in a too obvious way?
The creators of the exhibition are searching for a challenge. They are not afraid to criticize the traditional way of dealing with the division and disposition of spaces. By mixing time, context and perspective in an unusual way with a traditional interior, a world of experiences exists in which the visitor is set down to different questions.
Who determines where to sit? Is it the position of the chair, or the space around the chair? More images after the break. More information on the exhibition’s official website.