MVRDV Designs 3-Tower Development for City of Amsterdam

13:05 - 8 October, 2015
MVRDV Designs 3-Tower Development for City of Amsterdam, © A2 Studio
© A2 Studio

The City of Amsterdam has selected MVRDV and OVG Real Estate to realize a new mixed use development in its Zuidas Business District - "P15 Ravel Plaza." Chosen through an international competition, the design calls for three asymmetrical towers grounded by office and retail, topped with housing and intertwined by an expansive public green space that wraps itself in and around the building. 

"This plan effectively increases the attractiveness of Zuidas," said Klaas de Boer, director of Zuidas, Amsterdam City Council.

Puddle-Free Parking: New Absorbent Surface Swallows Water Instantly

10:30 - 7 October, 2015

Perhaps the only material on the architectural market known for its "thirst," ultra-porous concrete is being hailed as the future of urban water runoff management for warm climates. The emerging material reached mainstream popularity in recent weeks thanks to a viral video depicting an apparently ordinary car park absorbing an inordinate amount of water; 1.2 million views later, the video has ignited debate on viability and possible uses for water-absorbent concrete. 

Ultra-porous concrete is gaining a foothold thanks to extensive research being conducted by architects and engineers around the world. Known for its rainy climate, daring use of innovative materials and unorthodox architecture, it comes as no surprise that the Dutch city of Rotterdam has embraced water-absorbent concrete for testing.

Courtesy of Rainaway Courtesy of Rainaway Courtesy of Rainaway Courtesy of Rainaway +10

MVRDV's Markthal Rotterdam Wins European Property Award

08:00 - 3 October, 2015
MVRDV's Markthal Rotterdam Wins European Property Award, © Daria Scagliola+Stijn Brakkee
© Daria Scagliola+Stijn Brakkee

MVRDV’s Markthal in Rotterdam has received a High Commendation in the category of “Mixed-Use Architecture” at the 2015-2016 European Property Awards.

LIMES International / STOL architecten

03:00 - 2 October, 2015
LIMES International  / STOL architecten, Courtesy of STOL architecten
Courtesy of STOL architecten

Courtesy of STOL architecten Courtesy of STOL architecten Courtesy of STOL architecten Courtesy of STOL architecten +39

MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken

09:31 - 1 October, 2015
MVRDV's Markthal PR Campaign; Or, How We Learned the Price of Chicken, © Daria Scagliola+Stijn Brakkee
© Daria Scagliola+Stijn Brakkee

Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.

If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.

How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.

© Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee © Ossip van Duivenbode © Daria Scagliola+Stijn Brakkee +7

Winy Maas and Jan Knikker on Markthal, PR, Awards and Architecture Media

09:30 - 1 October, 2015
Winy Maas and Jan Knikker on Markthal, PR, Awards and Architecture Media, © Daria Scagliola+Stijn Brakkee
© Daria Scagliola+Stijn Brakkee

Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.

MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.

In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.

© Daria Scagliola+Stijn Brakkee © Nico Saieh © Daria Scagliola+Stijn Brakkee © Daria Scagliola+Stijn Brakkee +30

Eltheto Housing and Healthcare Complex / 2by4-architects

05:00 - 29 September, 2015
Eltheto Housing and Healthcare Complex / 2by4-architects, Courtesy of 2by4-architects
Courtesy of 2by4-architects
  • Architects

  • Location

    Karel Doormanstraat 36, 7461 ER Rijssen, Netherlands
  • Architects in Charge

    Remko Remijnse, Rocco Reukema
  • Area

    20000.0 sqm
  • Project Year

    2015
  • Photographs

Courtesy of 2by4-architects Courtesy of 2by4-architects Courtesy of 2by4-architects Courtesy of 2by4-architects +25

Project Chemotherapy Outside / VANDERSALM-aim

02:00 - 29 September, 2015
Project Chemotherapy Outside / VANDERSALM-aim, © Milad Pallesh
© Milad Pallesh
  • Architects

  • Location

    Hilversum, Netherlands
  • Architect in Charge

    Bart van der Salm
  • Area

    196.0 sqm
  • Project Year

    2015
  • Photographs

© Milad Pallesh © Milad Pallesh © Milad Pallesh © Milad Pallesh +39

Five Films to Watch at the 2015 Architecture Film Festival in Rotterdam

04:00 - 28 September, 2015
Five Films to Watch at the 2015 Architecture Film Festival in Rotterdam, 'Concrete Love: The Architecture of the Böhms' will open the festival on the 7th October 2015. Image Courtesy of AFFR
'Concrete Love: The Architecture of the Böhms' will open the festival on the 7th October 2015. Image Courtesy of AFFR

It's only logical that Rotterdam, one of Europe's leading cities for architecture and architectural practice, has a biennial film festival. Since its inception in 2000, the city's homage to architectural cinema now claims to be the biggest architectural film festival in the world. Featuring over one hundred international documentaries, feature films and shorts—as well as debates, lectures and seminars—this year's festival plans to "provide a podium for discussing the city and future of spatial development." From cinematic journeys into the world of the illusive Böhm family to Zaha Hadid, Chinese ghost cities to London's Barbican estate, this year's programme circles around the theme of the Global Home.

With the eighth incarnation of the Architecture Film Festival Rotterdam (AFFR) opening next week (running from the 7th - 11th October 2015), we've selected our five top picks from this year's schedule.

Meat West / Framework Studio

05:00 - 26 September, 2015
Meat West / Framework Studio, © Peter Tijhuis
© Peter Tijhuis

© Peter Tijhuis © Peter Tijhuis © Peter Tijhuis © Peter Tijhuis +8

Gearwheel Factory Reconversion / Ronald Janssen Architects + Donald Osborne Architect

09:00 - 20 September, 2015
Gearwheel Factory Reconversion / Ronald Janssen Architects + Donald Osborne Architect, Courtesy of Ronald Janssen Architects + Donald Osborne Architect
Courtesy of Ronald Janssen Architects + Donald Osborne Architect

Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect Courtesy of Ronald Janssen Architects + Donald Osborne Architect +22

Tea House 'Tuin van Noord' / GAAGA

09:00 - 15 September, 2015
Tea House 'Tuin van Noord'  / GAAGA, © Marcel van der Burg
© Marcel van der Burg
  • Architects

  • Location

    Joop Vervoornpad 1, 2316 EP Leiden, Netherlands
  • Design Team

    Esther Stevelink, Arie Bergsma, Maaike van der Veer
  • Project Year

    2015
  • Photographs

© Marcel van der Burg © Marcel van der Burg © Marcel van der Burg © Marcel van der Burg +18

PGGM Headquarters - Phase II / Mateo Arquitectura

11:00 - 10 September, 2015
PGGM Headquarters - Phase II  / Mateo Arquitectura, Courtesy of Mateo Arquitectura
Courtesy of Mateo Arquitectura

© Adrià Goula © Adrià Goula © Adrià Goula © Adrià Goula +31

Stretched House / Ruud Visser Architecten

11:00 - 9 September, 2015
Stretched House / Ruud Visser Architecten, © René de Wit
© René de Wit

© René de Wit © René de Wit © René de Wit © René de Wit +24

Van Gogh Museum's New Entrance / Hans van Heeswijk Architects

05:00 - 5 September, 2015
Van Gogh Museum's New Entrance / Hans van Heeswijk Architects, © Ronald Tilleman
© Ronald Tilleman
  • Architects

  • Location

    Museumplein 6, 1071 DJ Amsterdam, Netherlands
  • Architect in Charge

    Gerrit Rietveld, Joan van Dillen, Johan van Tricht
  • Renovation Rietveld Building

    Martien van Goor
  • Project Team

    Jasper Druijven, Richard Gouverneur, Stephanie Haumann, Hans van Heeswijk, Rob Hulst, Ronno Stegeman en Boaz van der Wal
  • Area

    15175.0 sqm
  • Project Year

    2015
  • Photographs

© Ronald Tilleman © Luuk Kramer © Ronald Tilleman © Ronald Tilleman +35

Botel / MMX architecten + Jord den Hollander

05:00 - 1 September, 2015
Botel / MMX architecten + Jord den Hollander, © Marcel van der Burg
© Marcel van der Burg

© Marcel van der Burg Courtesy of MMX architecten + Jord den Hollander Courtesy of MMX architecten + Jord den Hollander Courtesy of MMX architecten + Jord den Hollander +31

Nedvest Capital Headquarters / Studio Aa + Petra van Roon

13:00 - 31 August, 2015
Nedvest Capital Headquarters / Studio Aa + Petra van Roon, © Milad Pallesh
© Milad Pallesh

© Milad Pallesh © Milad Pallesh © Milad Pallesh © Milad Pallesh +11

ZIG ZAG / Möhn + Bouman

09:00 - 30 August, 2015
ZIG ZAG / Möhn + Bouman, © Sarah Blee
© Sarah Blee
  • Architects

  • Location

    2441 Nieuwveen, Netherlands
  • Design Team

    Andrea Möhn, Manuela Santarpia, Eva Engele, Zanda Lapsa, Monique van den Berg
  • Area

    4800.0 sqm
  • Project Year

    2015
  • Photographs

    Sarah Blee, Courtesy of Möhn + Bouman

© Sarah Blee Courtesy of Möhn + Bouman © Sarah Blee © Sarah Blee +26