Last week Patrik Schumacher, director at Zaha Hadid Architects and the practice's frontman in the field of architectural theory, took once again to Facebook to disseminate his ideas - this time arguing that "the denunciation of architectural icons and stars is superficial and ignorant." In the post, Schumacher lamented the default position of the architectural media which he believes sees success and reputation as "a red cloth and occasion to knock down icons," going on to outline his beliefs on why stars and icons are useful and even inevitable mechanisms of architectural culture.
Schumacher has made headlines via Facebook before, with a post last year in which he argued for an end to the "moralizing political correctness" that has led to the popularity of socially-conscious design - a post which attracted almost universal outrage from architects, critics and social media users of all stripes. However this latest post had a very different feel; many people, myself included, seemed to find themselves at least partially agreeing with Schumacher. After all, at the most basic level he was asking for designs to each be judged on their individual merits - what's not to like?