
Two sister Middle Eastern media companies have commissioned REX to design a conjoined headquarters that references traditional Arab iconography. The result, two ultra-thin, stone-clad towers that are shielded from the Middle East’s “unrelenting sun” by an array of retractable sunshades whose shape was inspired by the Arab Mashrabiya pattern.
Measuring nearly 15 meters in diameter, these sunshades can be quickly deployed, transforming the building’s glass facade into a “blossoming” shaded tower within minutes.
“The headquarters’ instantaneous transformation forges a new kind of powerful iconography, one that rejects the tired—and ephemeral—pursuit of being the tallest,” described REX.

























