UDESIGN is a lecture series created by the Roberto Garza Sada Center for Art, Architecture and Design, aimed at providing students and the general community with the opportunity to experience the approach, vision, and expertise of talented professionals and artists in the fields of design, research, and innovation.
In an increasingly globalized and competitive world, Mexican architects must learn to adapt their business models and become agile entrepreneurs. This means developing the capacity to exceed client expectations, build high-performance teams, differentiate themselves, and forge the commercial connections necessary to create high-design projects with ecological, economic, and social potential.