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SelgasCano in Conversation with Hans Ulrich Obrist, Smiljan Radić and Sou Fujimoto

Last month, as part of their Park Nights event series, COS assembled Spanish architects José Selgas and Lucía Cano (SelgasCano) at their new pavilion for the Serpentine Gallery in London's Hyde Park to discuss the concepts behind their design and the history of the Pavilion Commission with Serpentine directors Julia Peyton-Jones and Hans Ulrich Obrist. They were joined by Chilean architect Smiljan Radić, designer of the 2014 pavilion, and Japanese architect Sou Fujimoto, designer of 2013's, in an hour long conversation moderated by Sarah Ichioka. 

SelgasCano's Serpentine Pavilion: "Cheap Plastic Bag" or "Pop-Art Inflatable Funscape"?

We're just three days into the four-month display of SelgasCano's 2015 Serpentine Gallery Pavilion and the comments it has generated from ArchDaily readers have already been as colorful as the pavilion itself - with criticisms ranging from "worst Serpentine Gallery Pavilion ever" to "trash bag monster" and a few other comparisons that I'd rather not even repeat. This may surprise some people, but at ArchDaily we do actually read the comments section, and we get it: unless you're the brave and persistent soul who comments as "notyourproblem," who thinks "it must be exciting getting inside those tunnels," there's a good chance that you hate this pavilion - and I don't use the word "hate" lightly.

But is this violent dismissal warranted? In short, is SelgasCano's pavilion as bad as you probably think it is? Fortunately, we're not the only publication giving the pavilion extensive coverage: as usual the Serpentine Gallery has attracted a number of the UK's most well-known critics. Find out what they thought of the pavilion after the break.

© Laurian Ghinitoiu © Laurian Ghinitoiu © Jim Stephenson © Laurian Ghinitoiu

SelgasCano's Serpentine Pavilion / Images by Laurian Ghinitoiu

Take a peek into SelgasCano's Serpentine Gallery Pavilion—which opened on June 22—through the lens of Romanian photographer Laurian Ghinitoiu

Iwan Baan's Images of Selgas Cano's 2015 Serpentine Pavilion

With the opening ceremony of SelgasCano's Serpentine Gallery pavilion earlier today, the Serpentine Gallery has released a set of images by Iwan Baan, capturing the riotous color explosion delivered by the pavilion's ETFE wrapping. Always one of London's most popular architectural attractions over the summer, this year marks the pavilion's 15th anniversary, and will be on display until October 18th.

Read on after the break for more images - and stay tuned to this posts for updates throughout the day!

Serpentine Pavilion designed by selgascano 2015. Image © Iwan Baan Serpentine Pavilion designed by selgascano 2015. Image © Iwan Baan Serpentine Pavilion designed by selgascano 2015. Image © Iwan Baan Serpentine Pavilion designed by selgascano 2015. Image © Iwan Baan

SelgasCano's 2015 Serpentine Gallery Pavilion Opens

The 2015 Serpentine Gallery Pavilion was revealed today in London, showcasing the colorful plastic design by SelgasCano to the public for the first time. Consisting of a minimal steel frame wrapped in multi-colored ETFE sheets and webbing, the design is encompassed by "secret corridors" which provide access to the main internal space, inspired by the multi-layered and sometimes chaotic network of the London underground.

© Daniel Portilla © Daniel Portilla © Daniel Portilla © Daniel Portilla

Serpentine Gallery Reveals SelgasCano's Colorful Design for 2015 Pavilion

The Serpentine Gallery has unveiled SelgasCano's designs for the 2015 Serpentine Pavilion in London, revealing a brightly-colored "chrysalis" structure created from a double skin of ETFE membrane wrapped in webbing. The Madrid-based duo were announced as the project's designers in December, joining the prestigious list of past pavilion designers which includes SANAA (2009)Jean Nouvel (2010)Peter Zumthor (2011)Herzog & de Meuron and Ai Weiwei (2012)Sou Fujimoto (2013), and last year's designer Smiljan Radić, among many others.

More on the pavilion, and SelgasCano's statement after the break.

A Look Inside SelgasCano's First UK Project

In an article for The Observer Rowan Moore examines 'Second Home', a newly opened "creative hub" in London designed by Spanish practice SelgasCano, who were recently announced as the designers of the 2015 Serpentine Pavilion. For Moore the project, which is the practice's first building in the UK, offers a "lightness and grace as well as invention, and an awareness of when to stop." The building is designed to be fluid, allowing start-up creative businesses to move in and move out as and when their business model dictates. Heavy tables can emerge from the floor, and 'roaming zones' facilitate creative thought. According to Moore's review, there "are no water-coolers, no kitchenettes, [and] no microwaves."

© Iwan Baan © Iwan Baan © Iwan Baan © Iwan Baan

The Work of SelgasCano, the 2015 Serpentine Pavilion Designers

The latest designer of the prestigious Serpentine Gallery Pavilion has been named as SelgasCano, the Spanish practice known for their use of the latest synthetic materials and new technology. The Serpentine Pavilion, which has grown to become one of the most visited annual architecture attractions in the world, aims to provide architects who have never built in the UK their first chance to do so. In the past, this has led to pavilions by globally-recognized names such as Frank Gehry, Zaha Hadid, Rem Koolhaas, Oscar Niemeyer, and Peter Zumthor, but in recent years the Serpentine Gallery seems to have changed course a little, instead bringing lesser-known, emergent stars to a much wider audience. This was true of Smiljan Radić and his 2014 pavilion, and will likely prove true for the duo of José Selgas and Lucía Cano.

Although designs for the 2015 pavilion will not be released until February, SelgasCano have promised "to use only one material... the Transparency," adding that "the most advanced technologies will be needed to be employed to accomplish that transparency." This coy description perhaps calls to mind the design of their own office, a partially sunken tube of a building with one side made entirely of curved glass, which won them widespread recognition in 2009.

To give a better idea of the design style that SelgasCano will bring to the 2015 Serpentine Pavilion, we've rounded up a number of their major projects for your viewing pleasure, after the break.

Auditorium in Cartagena. Image © Iwan Baan Merida Factory Youth Movement. Image © Iwan Baan Congress Center and Auditorium. Image © Flickr CC user fernando carrasco Auditorium in Cartagena. Image © Iwan Baan Silicon House. Image © Roland Halbe Merida Factory Youth Movement. Image © Iwan Baan Office in the Woods. Image © Iwan Baan Plasencia Auditorium and Congress Centre Cáseres. Image © Hisao Suzuki

SelgasCano to Design 2015 Serpentine Pavilion

Spanish architects SelgasCano have been selected to design the 2015 Serpentine Gallery Pavilion, which has become one of the top-ten most visited architectural and design exhibitions in the world. The Pavilion will stand in Kensington Gardens during the summer and serving as a multi-purpose social space.

The award-winning studio is led by José Selgas and Lucía Cano and will be the first Spanish architecture practice to design a Serpentine Pavilion, with AECOM once again providing the engineering and technical design services. Although designs will not be revealed until February 2015, SelgasCano had this to say about designing the pavilion:

"This is an amazing and unique opportunity to work in a Royal Garden in the centre of London. Both aspects, ‘Garden’ and ‘London’, are very important for us in the development of this project. We are in the middle of a garden, a ‘Royal’ garden indeed, once divided in two and separated by a Serpentine. That garden clings in the middle of London. Garden and London (which best defines London?) will be the elements to show and develop in the Pavilion. For that we are going to use only one material as a canvas for both: the Transparency. That ‘material’ has to be explored in all its structural possibilities, avoiding any other secondary material that supports it, and the most advanced technologies will be needed to be employed to accomplish that transparency. A good definition for the pavilion can be taken from J. M. Barrie: it aims to be as a ‘Betwixt-and-Between’."