Supermarket stores have become the last link in the linear and out of consumer sight “farm to fork” chain. For the new Chedraui Supermarket Store in Santa Fe, Mexico City, Rojkind Arquitectos proposes that folding the chain onto itself and bringing it into view becomes an opportunity for interactive and educational programs, connection to local markets and a place for community. The proposal comes in response to the company’s desire to launch itself into a new direction offering something more that just groceries and goods; it tries to position the brand in a new market segment not considered to date, to help establish the new sustainable direction the company is trying to achieve and to offer a unique experience to it’s consumers while giving a public space back to the city.
Conceived as a space to house expressions of the rich contemporary and Mexican gastronomic culture, Mercado Roma gives special emphasis to the sense of community and collaboration. Designed by Rojkind Arquitectos and conceptualized by Cadena + Asoc. Concept Design, the space is created to gather selected partners and vendors so they can offer their best products. The space is also designed to favor encounters, exchanges, interactions and relationships making the experience a more meaningful one.
10 Mexican offices took part in the initiative, including: BNKR Arquitectura, Rojkind Arquitectos, Broissin, PRODUCTORA, a-001, Taller 13, PMS Arch Buro, ROW Studio, Laboratorio Arquitectura Básica y ESOS.
Dogchitecture will be on display at Polyforum Siqueiros, in Mexico City, until August 18th, 2013. It will then travel on to other important museums in Mexico. A book about the exhibit, with photographs and descriptions of the projects, will also be made available.
More “Dogchitecture” Proposals, after the break…
While in Mexico City, we had the chance to visit Michel Rojkind ’s office in La Condesa to interview him and jam on his recording studio hidden in the architecture workshop. We have been big fans of Michel’s work, the result of constant investigation and iteration pushed by by the collaborative character of his studio and multiplied by Michel’s passion for architecture.
Michel is part of a fantastic new generation of Mexican architects that brings fresh ideas to a context with a strong tradition. He started his architecture studies while also being the drummer of a well known Mexican rock band, graduating from the Universidad Iberoamericana in 1994. Between 1999 and 2002 he worked with Isaac Broid and Miquel Adriá on Adriá+Broid+Rojkind Arquitectos, and he started his own studio Rojkind Arquitectos in 2002.
Since then, the firm has been on a strong path of innovation and exploration of architectural programs and building techniques, successfully translating the complex forms of these new ideas into realities that can be built with local manufacturing skills.
Michel is very good at communicating his ideas, something very important to deliver the vision he has for his projects, but he is also very good at transmitting his passion, something that anyone who has been on his lectures will agree, inspiring young architects to demonstrate that it is possible to run the kind of studio that you want to run, despite all the problems and frustrations you will face along the way.
Recent projects by Michel Rojkind at ArchDaily:
Architects: Rojkind Arquitectos
Location: Mexico City, Mexico
Architects: Michel Rojkind, Gerardo Salinas
Design Team: Alonso de la Fuente Obregón, Rafael Cedillo Sánchez, Phillip Schlauch, Birgit Hammer, Djurdja Milutinovic, Alfredo Hernández Soto, Rodrigo Medina, Juan Manuel Ortuño, David Stalin Vergara, Dolores Robles – Martínez Gómez,Isaac Smeke, Andrea León
Project Year: 2012
Photographs: Courtesy of Guido Torres, Rojkind Arquitectos
Architects: Rojkind Arquitectos, AGENT
Location: Mexico City, Mexico
Architecture Project: Michel Rojkind, Gerardo Salinas, Alberto Villarreal
Project Team: Felipe Castañeda, Isaac Smeke
Illumination: Sylumis + AGENT
Vegetation: Zona Verde Mx
Mep: Innovative Design
Client: The Coca-Cola Company
Structural Engineer: Jorge A. Cadena
Area: 500.0 sqm
Proyect Year: 2012
Photography: Jaime Navarro
As part of an ongoing collaboration with The Coca-Cola Company, Rojkind Arquitectos to- gether with AGENT worked on the design of Foro Ciel, the physical space which will house the content for the Transformadora Ciel pro- grams.
Foro Ciel emerges as the vivid example of a positive transformation as its main premise. Having an unused space as a starting point (flat roof and helipad) and transforming it into a productive co-working center, surrounded by green areas, the space not only achieves functionality but also revives a corner of the city.
The site, reinvented with recycled materials and a series of clean technologies, acquires a green roof whose vegetation does not require irriga- tion from the grid since a rain water collecting system was installed. Regarding the environmental impact, we took into account various aspects during design and construction to minimize environmental damage and even have a positive impact. For example, the aesthetic “industrial” project is intended to leave many elements (facilities, pipelines, etc.) So apparent to avoid using ex- tra materials finishes.
The customized furniture, includes inter- changeable modules that activate a flexible configuration interior where different groups are able to work in various topics and re-ar- range the layout as their work flow requires to. The shapes within the space, as well the curved windows are reminiscent of Ciel’s “double droplep” logotype and a representation of the dynamic work space it holds.
- Natural and LED-based lighting
- Water-based paint for structural elements – Powder coated paint for most furniture pieces. - The majority of furniture pieces are locally produced.
- Green roof including an orchad with rain water collection system.
- Use of recycled materials and re-utilization of existing structural elements from the helipad.
- Use of low impact materials that contribute to LEED certification
- Solar panels which contribute to most of the electrical requirements of the space.
- Exposed installations to eliminate the need of unnecessary finishes.
Architects: Rojkind Arquitectos
Location: Huixquilucan, Mexico
Project Architects: Michel Rojkind, Gerardo Salinas
Project Team: Joe R. Tarr, Djurdja Milutinovic, Rodrigo Medina, Philipp Schlauch, Birgit Hammer, Jose Carlos Lombana, Abhirabika Agrawal, Rosalba Rojas Chávez, Dolores Robles-Martínez Gómez, Andrea León Cruz
Area: 30,000 sqm
Photographs: Paúl Rivera
Architectural Project: Rojkind Arquitectos + Esrawe Studio
Location: Polanco, Mexico City
Project Team (Rojkind Arquitectos): Tere Levy, Agustín Pereyra, Raúl Araiza, Carlos Alberto Ríos, Isaac Smeke J., Enrique F. de la Barrera, Daniela Bustamante, Daniel Hernández
Project Team (ESRAWE Studio): Ricardo Casas, Basia Pineda, Ian Castillo, Karianne Rygh, Alejandra Castelao, Jorge Bracho, Alejandro Zárate, Marcela Muñoz, Edgar Sánchez, Rodrigo L. Franco
Construction Area: 629 sqm
Design Date: 2009
Completion Date: 2011
Photographer: Paúl Rivera
Architects: Rojkind Arquitectos / Michel Rojkind [Founding Partner], Gerardo Salinas [Partner]
Location: Mexico DF, Mexico
Project Team: Joe R. Tarr Djurdja Milutinovic Rodrigo Medina Philipp Schlauch Birgit Hammer Jose Carlos Lombana Abhirabika Agrawal Rosalba Rojas Chávez Dolores Robles – Martínez Gómez Andrea León Cruz
Landscape Consultant: Thomas Balsley Associates
Structural Engineer: EMRSA
Project Area: 30,000 sqm
Renderings: Axel Fridman