Google: The Latest Architecture and News

Greenbuild, the world’s largest conference and expo dedicated to green building has commenced in San Francisco with an interesting announcement from the main stage. Google has granted $3 million to the U.S. Green Building Council (USGBC) in an effort to transform the building materials industry and accelerate the creation of healthier indoor environments.

“Healthy, non-toxic building materials are a critical component in green building,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “Fostering awareness of the materials we put into our buildings is of paramount importance, since many materials can link to a host of environmental and health issues. Working with Google enables us to broaden our efforts in the materials industry as we prepare for the next version of the LEED green building program, LEED v4. This updated rating system will paint a more complete picture of materials and products, enabling project teams to make more informed decisions.”

More after the break…

From the archeological areas of Stonehenge to the Hiroshima Peace Memorial, Google’s World Wonders Project is dedicated to digitally preserving and virtually sharing the World’s Heritage Sites. Users can explore some of the world’s greatest places through panoramic images, 3D laser scanned models, videos and informative text. Although Google World Wonders is a new and ongoing project, they already have more than 130 sites in 18 countries featured. The project is also an educational resource, allowing students and scholars to use the materials to discover some of the most famous sites on earth. A selection of free educational packages are available to download for classroom use.

Google World Wonders is made possible through the partnership of Google, UNESCO, the World Monuments Fund and Cyark, with a shared mission to preserve world heritage sites for future generations.

Start exploring here.

A report released by the Center for an Urban Future has positioned New York City as the fastest growing tech sector in the country, outpacing Boston to become the U.S.’s Tech Hub (only behind Silicon Valley).

Its rapid growth – a 28.7% increase of tech-related jobs in five years and a 32% increase in venture capital deals (compare that to the national average of -11%) – has been attributed to the diversification of its startup tech companies, focused not on creating new technologies, but on providing technological solutions to existing industries.

However (as we noted earlier this week in “The Next Silicon Valley(s)“) there is another “key” factor to the city’s burgeoning innovation and entrepreneur scene – the city itself.

Read More on how New York City’s Urban lay-out is encouraging its technological boom, after the break.

HP, Apple, Google – they all found their success amongst the peach groves and Suburban houses of California. But why? What is it about Silicon Valley that makes it the site of technological innovation the world over?

It’s tempting to assume that the Valley’s success must be, at least in part, due to its design. But how does innovation prosper? What kind of environment does it require? In a recent interview with The Atlantic Cities, Jonah Lehrer, author of Imagine: How Creativity Works, suggests that creativity is sparked from casual exchanges, the mingling of diversity, the constant interaction with the strange and new. In short, and as a recent study corroborates, innovation flourishes in dense metropolises.

Seemingly then, Silicon Valley, a sprawl of highways and office parks, has become a hotspot of creativity in spite of its design. But let’s not write off design just yet.

As technology makes location more and more irrelevant, many are looking to distill the magic of Silicon Valley and transplant it elsewhere. The key will be to design environments that can recreate the Valley’s culture of collaboration. The future Valleys of the world will be microsystems of creativity that imitate and utilize the structure of the city.

When Apple revealed the plans for their new campus in Cupertino, the responses to the “spaceship” were….varied, to say the least:

“Spectacular would be an understatement” ; “So disappointing…” ; a “…panopti-lawn…” ; and – my personal favorite – “Sphincter?” [1]

The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.

Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home. Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch. [2]

These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.

“this open, ‘collaborative’ environment, where worker drones so nicely sit in poise out in the open while click-clacking on their computers, creates an atmosphere where people become desensitized to being on display. Sitting and thinking is actually frowned upon as being a waste of productivity. Why are you just sitting there? Why are you not talking, or typing, or writing, or drawing, or multitasking?”

– Mark Genest, comment on “In Defense of Introverts” [1]

Consider the contemporary office. White floors, minimalist style, no pesky walls getting in the way – just pure, unadulterated openness.

From our assembly-line past has emerged an increasingly consumer-oriented world, in which collaboration and gregariousness are valuable commodities. As a result, offices that resemble art galleries – with the employees on display – have become the norm, and while this sociable environment is energizing for the extrovert, for the introvert, it’s crippling.

In my last article, “In Defense of Introverts,” I posited that learning modalities, which better incorporate our introverted brethren, could revolutionize classroom design. In this one, I expand the concept to that of working modalities: an answer for office design that would engender an office culture sensitive to introverted rhythms and – at last – expand the way we conceive of creativity and innovation as a purely extroverted enterprise.

The award winning sustainable German architecture firm, Ingenhoven Architects, has been hired by Google Inc to design their new headquarters in Mountain View, California. Expected to begin construction in 2012, Ingenhoven approached the design with the idea that ‘the architecture should be an expression of the „corporate culture” and at the same time a model for sustainable architecture in the broadest sense surpassing the LEED-Platinum-Standards with its holistic concept’. Jordan Newman, a Google spokesman shared about Ingenhoven, “we’ve asked them to build the most green, sustainable building possible.”

Google’s offices in Milan, previously featured on ArchDaily can be viewed here. More about this exciting news from the architects following the break.

The recent release of Google Sketchup 7.1 gave us powerful tools to easily create accurate models of urban contexts, with the integration of Street View for textures and better geo location of models.